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Now showing items 81-100 of 643
Double jeopardy in the long tail : measuring the internet in a fragmented, niche subcultural age
(University of Missouri--Columbia, 2015)
With a multitude of options to choose from on the Internet, consumers are faced with turning their attention towards domains with mass appeal versus domains that would be considered niche. In this niche, subcultural age ...
Conscious branding
(University of Missouri--Columbia, 2016)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The purpose of this study is to define conscious branding and examine the visual features used by conscious versus traditional brands on Instagram ...
Using Facebook for queering Islam
(University of Missouri--Columbia, 2017)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study addresses the discourses surrounding queer Muslims by Muslims for Progressive Values (MPV). MPV, a non-profit rights organization based out ...
Effects of varying degrees of tobacco restrictions and messgage framing on college students' psychological reactance and attitudes toward tobacco-free campus policies
(University of Missouri--Columbia, 2016)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Although the overall population of tobacco users in the United States is declining, tobacco use among college students is increasing. In response, ...
The discourse of outdoor food advertisements in Latino communities
(University of Missouri--Columbia, 2016)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This paper focuses on analyzing the discourse surrounding food in outdoor advertisements in Latino communities. The following literature discusses ...
Effects of expressing emotion and altering loco color in organizational crisis responses
(University of Missouri--Columbia, 2017)
A crisis is inevitable. Any organization needs crisis communication plans and response strategies to protect themselves from reputational damage. This study examines whether employing sadness-expressive words and black-and-white ...
The validity and craft of write-around celebrity magazine profiles
(University of Missouri--Columbia, 2016)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The purpose of this research is to discover the tools writers use to construct realistic profiles of celebrities whom have not consented to an interview. ...
Creativity and change : how experience, environment and approach to creating advertisements have evolved for copywriters
(University of Missouri--Columbia, 2016)
Examines how those tasked with creativity in advertising perceive their work and role over a period of considerable economic and technological change. This qualitative study adds insights and expands previous empirical ...
Photojournalism and post-traumatic stress disorder : understanding how photographs can contribute to stereotypes
(University of Missouri--Columbia, 2016)
According to the National Survey on Drug Use and Health, 43.8 million U.S. adults -- or 18.5 percent of the total population -- reported having some sort of mental illness in 2013. Only 44.7 percent (19.6 million) of these ...
Testing the role of corporate social responsibility and crisis response messaging in corporate reputational recovery
(University of Missouri--Columbia, 2016)
The practice of public relations is complex, fluid, and multifaceted (Cancel et al., 1997): Job skills range from relationship building (Wood, 2015), to media relations and crisis communications. Crises draw intense attention ...
A social identity analysis of racial minority professionals working in the advertising and public relations industries
(University of Missouri--Columbia, 2016)
The purpose of this research is to examine how racial minority professionals in the advertising and public relations industries construct their racial identities through the use of semi-structured interviews. Social identity ...
True beauty : a focus group analysis on interpreting messages of outward appearance in print teen magazines
(University of Missouri--Columbia, 2016)
This study explores how teenagers interpret, utilize and make sense of messages of beauty and outward appearance in print teen magazines in a focus group setting. This analysis is completed through the lens of social ...
Student perceptions of the relationship between perceptions of internal strategic communication and satisfaction : a survey of one Midwestern university
(University of Missouri--Columbia, 2016)
The purpose of the research was to examine the relationship between perceptions with internal strategic communication and satisfaction with those communication efforts. Specifically, the purpose was twofold: 1) to determine ...
Preserving the lost cause through "Dixie's football pride" : the Birmingham News' coverage of the Alabama crimson tide during the core of the civil rights movement, 1961-1966
(University of Missouri--Columbia, 2016)
This study examines college football's role in redefining the American South's regional identity in the century following the Civil War. During this time, southern college football began to resonate in many respects with ...
A study on audience perception of fact and fiction in documentary
(University of Missouri--Columbia, 2017)
This study addresses the disconnect between how a documentary consumer goes into a film thinking they are skeptical of the information; when they tend to have a crewed understanding of filmmaking and media literacy. An ...
Preschool for all : how sourcing shaped news framing of universal pre-k rollout in New York city
(University of Missouri--Columbia, 2017)
As niche publications fill the void left by a shrinking legacy media, this comparative case study asks how the sourcing practices of journalists at the education news nonprofit Chalkbeat New York influenced news framing ...
Picture perfect : representing Argentina, Chile and Uruguay in AFAR, National Geographic Traveler and Travel + Leisure, 2011-2015
(University of Missouri--Columbia, 2015)
In a visually driven world, photographs are an imperative part of communication, especially in travel magazines. Over the past decade, only one qualitative study has been completed on images in leisure travel magazines. ...
Why and how of narrative advertising : an integrated processing framework
(University of Missouri--Columbia, 2015)
The empirical part of my dissertation involved two studies. Study 1 tested the hypotheses regarding the relative effectiveness of narrative (vs. non-narrative) ads, while Study 2 examined the factors associated with the ...
From Lunatic Woodhull to Polarizing Palin : a historical-diachronic media discourse analysis of women political pioneers
(University of Missouri--Columbia, 2015)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Recent history suggests the United States is within reach of its first woman president. This study examines the media experiences of women political ...
Countering the detrimental influence of negative electronic word of mouth on brands : effects of brand feedback, stability and controllability of the cause of the problem on brand attitudes and purchase intentions
(University of Missouri--Columbia, 2015)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] We know that online word of mouth, also called electronic word of mouth (eWOM), such as online product reviews or discussion board posts, about various ...