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Now showing items 101-120 of 330
Controversies in acceptance of genetically modified food by European Union : symptoms of conflicts in diffusion of an innovation
(University of Missouri--Columbia, 2011)
The thesis is an attempt to merge diffusion of innovations with contingency theory, and examine controversy on gene modification in European Union with the combined model. According to the combined theoretical model: the ...
The patriotic impact of World War I on the Texas Posten, a Swedish-language newspaper
(University of Missouri--Columbia, 2010)
of the Allied cause. When the United States entered the war in April 1917, the federal government kept a watchful eye on foreign-language publications. Censorship legislation was passed, including the Espionage and Trading-with-the-Enemy acts, and the Committee...
A study of newspaper treatment of male and female political candidates
(University of Missouri--Columbia, 2009)
As greater numbers of women enter the typically male-dominated arena of U.S. politics, it is important to look at ways in which widely held gender stereotypes can affect the coverage candidates of either gender receive in ...
The cable TV news industry at 30 years: time to change the model that changed broadcast news?
(University of Missouri--Columbia, 2011)
As the cable television news industry enters its fourth decade of existence, are cable TV news broadcasters doing everything they can to hold on to viewers, and prevent losing audience market share to the almost ubiquitous ...
Framing the Israeli-Palestinian conflict : a study of frames used by three American newspapers
(University of Missouri--Columbia, 2009)
This paper explored look how three U.S. newspapers' covered the Israeli-Palestinian conflict, following two peak incidents - Israeli leader Ariel Sharon's 2000 visit to Jerusalem's Temple Mount and 2002's Passover Massacre ...
The million dollar question : a quantitative analysis of audience uses and gratifications in digital magazines
(University of Missouri--Columbia, 2019)
This study examines the audience engagement of millennial digital magazine readers through a perspective of uses and gratifications theory. A survey was distributed to 175 college students to discover why digital magazine ...
Conflict positioning in crisis communication : integrating contingency stance with image repair strategies
(University of Missouri--Columbia, 2006)
was due primarily to the lack of evidence rather than the conceptual ineptness of the propositions. Evidence showed that the five crisis factors - involvement of dominant coalition, influence of public relations practitioners, influence of legal...
The politics of election coverage : a content analysis of Indiana's two largest newspapers during the 2008 presidential election
(University of Missouri--Columbia, 2010)
The goal of this study was to investigate the 2008 presidential election coverage of Indiana's two largest news publications - The Indianapolis Star and The Fort Wayne Journal Gazette - and determine if any statistically significant differences...
A study of internal change communication practices : message, media, channel and approach
(University of Missouri--Columbia, 2010)
In a time when organizational change is occurring more frequently with higher stakes for implementing change successfully, it is critical for internal public relation practitioners to develop communication strategies using activities that are most...
An examination of black women's health information understanding and negotiation of engagement in skin whitening
(University of Missouri--Columbia, 2018)
Taking a domestic approach to understanding a global phenomenon, the purpose of this project is to illuminate how black women receive health information concerning skin whitening and how such information impacts black ...
A world in flux : journalistic change in science journalism
(University of Missouri--Columbia, 2018)
As modernity undergoes radical changes, a narrative of journalistic change has emerged in journalism research. One way that journalistic change has been conceptualized is in terms of a shift from a high modern to a liquid ...
What increases ad recgonition [sic]?: a content analysis to look at the impact of headlines, graphics and category on print advertising in an agricultural publication
(University of Missouri--Columbia, 2007)
recognition. This study examines a single agricultural publication over multiple years. The data collected did not provide proof that the length of headlines or size of graphics alters advertisement recognition. There was some evidence that product category...
"The food is so good" : why consumers positively cope with product-harm crisis
(University of Missouri--Columbia, 2018)
communication from the consumer's perspective in existing research is the motivation of this study. Study results highlight the effectiveness of using social media to gain insights into consumer thinking and suggests that public relations practitioners need...
How media and communication graduates find jobs
(University of Missouri--Columbia, 2019)
. The researcher interviewed in depth 11 "super graduates" with undergraduate four-year degrees earned from one urban, public, east coast media and communication college. Findings reveal that all participants leaned heavily on strong networks, mentors, and social...
How do you like this comment? : persuasive effects of online comments and heuristic cues in crisis communication context
(University of Missouri--Columbia, 2014)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The emergence of online communication reflects a shift in public relations (PR) roles, with more emphasis on interactive features in news such as writing online comments...
Tweeting while leading : President Trump's Twitter habits from a Washington media perspective
(University of Missouri--Columbia, 2018)
as is central theoretical framework, this study examines how President Trump's penchant for tweeting has perhaps permanently changed the relationship between commander in chief, press, and the public. It finds that while presidents in the past have attempted...
Feminist theory as it relates to business leaderhip content : a case of patriarchal dominant society structure
(University of Missouri--Columbia, 2020)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study is an exploration of the business leadership content that exists to serve as a resource for the development of the leadership role, the ...
A quantitative content analysis of shifting dependency patterns in U.S. foreign news content
(University of Missouri--Columbia, 2010)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] As major U.S. newspapers undergo changes due to new revenue streams, delivery formats and business models, it is important to look at the effect that ...
Green with emotion : the effect of negative emotional appeal intensity on cognitive processing of environmental PSAs
(University of Missouri--Columbia, 2008)
Emotion and cognition are two interrelated concepts in mass media research. This study examines the effect of negative emotional intensity in environmental public service announcements on cognitive processing and behavioral intent. Environmental...
The evolution of a beat: a case study of changes in environmental reporting from the 1970's to today as evident in coverage of three disastrous oil spills
(University of Missouri--Columbia, 2006)
The field of environmental journalism has significantly advanced since environmental issues emerged as topics of social and journalistic importance in the 1970's. Environmental reporters have become essential investigators ...