Browsing 2012 Theses (MU) by Title "Changing lives, changing media : an investigation of the correlation between life transition and news media use"
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Changing lives, changing media : an investigation of the correlation between life transition and news media use
(University of Missouri--Columbia, 2012)For decades, marketing researchers have been interested in understanding the relationship between life-changing events and individual consumer preferences and behaviors. Researchers have examined the influences of significant ...