Browsing Division of Food Systems and Bioengineering (MU) by Thesis Semester "2022 Summer"
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Restaurant brand diversification: its effect on cost-efficiency and firm performance
(University of Missouri--Columbia, 2022)As a restaurant firm grows, it has the choice to remain a single brand or diversify into multiple brands. To be competitive and gain market share, some firms choose to grow by increasing the number of properties within the ...