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    • University of Missouri-Columbia
    • College of Agriculture, Food and Natural Resources (MU)
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    • AgBioForum (Journal)
    • AgBioForum, vol. 04, no. 3 & 4 (2001)
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    •   MOspace Home
    • University of Missouri-Columbia
    • College of Agriculture, Food and Natural Resources (MU)
    • Division of Applied Social Sciences (MU)
    • Department of Agricultural Economics (MU)
    • Economics and Management of Agrobiotechnology Center (MU)
    • AgBioForum (Journal)
    • AgBioForum, vol. 04, no. 3 & 4 (2001)
    • View Item
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    Public Perceptions and Willingness-to-Pay a Premium for Non-GM Foods in the US and UK

    Moon, Wanki
    Balasubramanian, Siva Kumar
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    [PDF] Public perceptions and willingness to pay a premium.pdf (229.5Kb)
    Date
    2001
    Format
    Article
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    Abstract
    This study uses consumer survey data collected in the United States (US) and United Kingdom (UK) to examine the linkages between subjective risk and benefit perceptions and willingness-to-pay a premium for non-genetically modified (non-GM) foods. While UK consumers were significantly more willing to pay a premium to avoid GM foods than US consumers, risk and benefit perceptions clearly translated into behavioral intentions as measured with willingness-to-pay in both countries. More importantly, this paper establishes that risk perception exerts a greater impact on willingness-to-pay than benefit perception.
    URI
    http://hdl.handle.net/10355/331
    Citation
    AgBioForum, 4(3&4) 2001: 221-231.
    Rights
    OpenAccess.
    This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License.
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    • AgBioForum, vol. 04, no. 3 & 4 (2001)

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