Browsing Theses and Dissertations (MU) by Title "Buying blackness : Black audiences and sports advertising"
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Buying blackness : Black audiences and sports advertising
(University of Missouri--Columbia, 2018)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Blackness has a long history of being used to sell products. Advertisers lean on stereotypical representations to relate to the Black consumer, but to ...