Browsing Theses and Dissertations (MU) by Thesis Advisor "Simons, Amy (Amy B.)"
Now showing items 1-5 of 5
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Alumni motivations and social media for engagement
(University of Missouri--Columbia, 2018)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] As budgets shrink and competition increases, universities strive to engage alumni in support of the institution. The use of social media to engage ... -
Influencing electronic word-of-mouth communication : getting beyond the skepticism of social media
(University of Missouri--Columbia, 2017)This study addresses the uneasiness that public relations (PR) professionals are experiencing regarding word-of-month (WOM) communication and the growing phenomenon of electronic WOM. That uneasiness is based on the notion ... -
Media industry employees weigh in on emotional intelligence and its effect on job satisfaction, loyalty and culture in organizations that have experienced staff reductions
(University of Missouri--Columbia, 2017)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study explores emotional intelligence in newsrooms across the U.S. that have undergone staff reductions in the last five years, seeking to find ... -
News framing and public approval of the tax cuts and jobs act
(University of Missouri--Columbia, 2020)This study is a content analysis of 291 news articles from the New York Times and the Associated Press about the debate and passage of the 2017 Tax Cuts and Jobs Act. This study looks at how the news framing and economic ... -
Preschool for all : how sourcing shaped news framing of universal pre-k rollout in New York city
(University of Missouri--Columbia, 2017)As niche publications fill the void left by a shrinking legacy media, this comparative case study asks how the sourcing practices of journalists at the education news nonprofit Chalkbeat New York influenced news framing ...