Browsing 2007 Theses (MU) by Thesis Department "Journalism (MU)"
Now showing items 1-20 of 29
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Advertising to Boomers, Gen Xers and Gen Ys
(University of Missouri--Columbia, 2007)This thesis attempts to illuminate the processes and understanding by which art directors at major (national/international) ad agencies attempt to reach target generational demographics, specifically Baby Boomers, Gen Xers ... -
Believe it or not: youth and young adult female perceptions of the credibility of online multimedia messages
(University of Missouri--Columbia, 2007)In the age of Internet, multimedia messages and speed information, it is highly important for communicators to design and create more effective messages to reach their targets. This research addressed the issue of message ... -
Blogging for participants: framing the candidate blog for mobilization
(University of Missouri--Columbia, 2007)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This study examined the effects of message framing on intentions to participate on behalf of a political candidate, as well as the moderating role of ... -
Castor oil and orange juice: how John H. Johnson fed news to black America
(University of Missouri--Columbia, 2007)In the mid-1940s, publisher John H. Johnson did not like the image of African Americans that was projected by mainstream, white-owned media. He felt the image constructed was too limited and stereotypical. He also felt ... -
Cinema screen reflections from 1920s to present: how film portryals of print journalists have affected their identities
(University of Missouri--Columbia, 2007)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This study set out to not only uncover whether journalists were affected but which way they were affected and by what films. Semi-structured e-mail ... -
Citizen journalism and community building: predictive measures of social capital generation
(University of Missouri--Columbia, 2007)A survey (N=102) of citizen journalism readers explored the relations between motivations for reading (content and process gratifications), personal attitudes (interpersonal trust and life contentment), and three measures ... -
Cultural framing of diabetes from a public health perspective: a comparative content analysis
(University of Missouri--Columbia, 2007)This content analysis of 161 newspaper articles identified public health facts and socio-cultural schema within two Los Angeles County newspapers, La Opinión and the Daily News of Los Angeles. It extended Rodgers and ... -
The effects of varying levels of object change on explicit and implicit memory for brand messages within advergames
(University of Missouri--Columbia, 2007)This study examined the effects of varying levels of object change in advergames on implicit and explicit memory for the brand sponsoring the game. For the purposes of this thesis, object change was defined as an object ... -
Framing African genocide: location, time and gender in the coverage of genocide in Rwanda and Sudan
(University of Missouri--Columbia, 2007)This paper explored how genocides in Rwanda in 1994 and Sudan in 2004 were framed in three American midwestern newspapers, namely the St. Louis Post-Dispatch, the Cleveland Plain Dealer and the Wisconsin State Journal. ... -
From the margins to the majority: portrayal of hispanic immigrants in the Garden Ciy (Kan.) Telegram, 1980-2000
(University of Missouri--Columbia, 2007)At the heart of this study is the role a newspaper plays in the social construction of reality through its portrayal of Hispanic immigrants, assimilation and acculturation. IBP's construction of the world's largest meatpacking ... -
"A good line of advertising:" the historical development of children's advertising as reflected in St. Nicholas Magazine, 1873-1905
(University of Missouri--Columbia, 2007)Media researchers often assume that children's advertising began in the early days of radio and television broadcasting. In fact, it had begun nearly a half century earlier within the pages of children's magazines. One of ... -
Media coverage of six-party talks: a comparative study on media content and journalists' perceptions
(University of Missouri--Columbia, 2007)This study examined how the U.S. and South Korean media covered the six-party talks on North Korea's nuclear ambitions, a negotiation process that began in 2003 and is still incomplete. It also investigated journalists' ... -
Media usage of journalism students of the University of Missouri--Columbia
(University of Missouri--Columbia, 2007)The Internet has become ubiquitous in many Americans' lives, raising questions about its effect on traditional media usage. Given this, how do today's journalism students - the future leaders of journalism - use the Internet ... -
Model ethnicity and product class involvement: white Americans' attitude toward advertisements featuring Asian-Indian models
(University of Missouri--Columbia, 2007)Studies show that ethnicity of the spokespersons in advertisements play an important role in shaping attitudes and perceptions about the advertised products. Studies involving black, Hispanic and white models in ads have ... -
Motive, mode and satisfaction with e-tailing sites: a technology acceptance perspective
(University of Missouri--Columbia, 2007)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Consumers' satisfaction with the e-tailing sites plays a key role in determining the success of e-commerce, yet little research has been done on the ... -
Online technology, convergence and organizational transformation process in the Ljworld.com: a case study
(University of Missouri--Columbia, 2007)This case study gives a detailed description of the organizational transformation process of the Lawrence Journal World to one of the most recognized convergence news operations in the United States. The research uses ... -
An organizational analysis of internally marketed branding strategies
(University of Missouri--Columbia, 2007)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This study explores whether organizations with renowned external brands market the brand internally in order to reinforce corporate mission, values and ... -
Participatory reporting as method acting: the journalism-theatre connection
(University of Missouri--Columbia, 2007)This research presents a little-discussed reporting technique, termed for the purpose of this research "participatory reporting," and uses research from the field of theatre to examine the technique for its potential ... -
The power of advertising awards: a comparison of effectiveness between award-winning & none-award TV commercials
(University of Missouri--Columbia, 2007)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This study investigates whether award-winning ads are more effective than none-award ads in provoking consumer responses in cognition, affect and ... -
Reviewing the image of the photojournalist in film: how ethical dilemmas shape stereotypes of the on-screen press photographer in motion pictures from 1954 to 2006
(University of Missouri--Columbia, 2007)Since the 1930s, photojournalists in motion pictures have been portrayed as everything from screwball and comic relief characters to stubborn and ruthless sidekicks. With the exception of James Cagney's tabloid photographer ...