dc.contributor.advisor | Hawley, Jana Marie, 1955- | eng |
dc.contributor.author | Lin, Pin-Wuan, 1982- | eng |
dc.date.issued | 2006 | eng |
dc.date.submitted | 2006 Spring | eng |
dc.description | The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. | eng |
dc.description | Title from title screen of research.pdf file viewed on (February 8, 2007) | eng |
dc.description | Vita. | eng |
dc.description | Includes bibliographical references. | eng |
dc.description | Thesis (M.S.) University of Missouri-Columbia 2006. | eng |
dc.description | Dissertations, Academic -- University of Missouri--Columbia -- Textile and apparel management.. | eng |
dc.description.abstract | The purpose of this study is to examine how consumers' characteristics and their shopping goals influence their perceptions on interactivity of the website; further, the relationship between consumers' perceived interactivity and behaviors was investigated.A questionnaire was given to 82 college female students at the University of Missouri-Columbia. ANOVA and correlations analysis were used to test the hypothesis. The results supported the positive relationship between the levels of perceived interactivity, purchasing intentions, revising intentions, and attitudes toward the website as pervious studies. What is more, the results of this study indicated that consumers who have different personality perceived different levels of interactivity from Adidas' My Virtual Model website. This study also implies that consumers who tend to be utilitarians may have higher purchasing intentions, revisiting intentions, and positive attitudes toward Adidas' My Virtual Model website because they perceived higher interactivity than consumers who tend to be hedonists. | eng |
dc.identifier.merlin | b57718751 | eng |
dc.identifier.uri | http://hdl.handle.net/10355/4577 | |
dc.language | English | eng |
dc.publisher | University of Missouri--Columbia | eng |
dc.relation.ispartofcommunity | University of Missouri--Columbia. Graduate School. Theses and Dissertations | eng |
dc.subject | Adidas' My Virtual Model. | eng |
dc.subject | Adidas' My Virtual Model | eng |
dc.subject.lcsh | Teleshopping -- Computer network resources | eng |
dc.subject.lcsh | Consumers' preferences | eng |
dc.title | The effects of consumers' online shopping goals and their characteristics on perceived interactivity and shopping behaviors | eng |
dc.type | Thesis | eng |
thesis.degree.discipline | Textile and apparel management (MU) | eng |
thesis.degree.grantor | University of Missouri--Columbia | eng |
thesis.degree.level | Masters | eng |
thesis.degree.name | M.S. | eng |