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dc.contributor.advisorHawley, Jana Marie, 1955-eng
dc.contributor.authorLin, Pin-Wuan, 1982-eng
dc.date.issued2006eng
dc.date.submitted2006 Springeng
dc.descriptionThe entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file.eng
dc.descriptionTitle from title screen of research.pdf file viewed on (February 8, 2007)eng
dc.descriptionVita.eng
dc.descriptionIncludes bibliographical references.eng
dc.descriptionThesis (M.S.) University of Missouri-Columbia 2006.eng
dc.descriptionDissertations, Academic -- University of Missouri--Columbia -- Textile and apparel management..eng
dc.description.abstractThe purpose of this study is to examine how consumers' characteristics and their shopping goals influence their perceptions on interactivity of the website; further, the relationship between consumers' perceived interactivity and behaviors was investigated.A questionnaire was given to 82 college female students at the University of Missouri-Columbia. ANOVA and correlations analysis were used to test the hypothesis. The results supported the positive relationship between the levels of perceived interactivity, purchasing intentions, revising intentions, and attitudes toward the website as pervious studies. What is more, the results of this study indicated that consumers who have different personality perceived different levels of interactivity from Adidas' My Virtual Model website. This study also implies that consumers who tend to be utilitarians may have higher purchasing intentions, revisiting intentions, and positive attitudes toward Adidas' My Virtual Model website because they perceived higher interactivity than consumers who tend to be hedonists.eng
dc.identifier.merlin.b57718751eng
dc.identifier.otherLinP-042806-T4820eng
dc.identifier.urihttp://hdl.handle.net/10355/4577eng
dc.languageEnglisheng
dc.publisherUniversity of Missouri--Columbiaeng
dc.relation.ispartofcollectionUniversity of Missouri-Columbia. Graduate School. Theses and Dissertationseng
dc.subjectAdidas' My Virtual Model.eng
dc.subjectAdidas' My Virtual Modeleng
dc.subject.lcshTeleshopping -- Computer network resourceseng
dc.subject.lcshConsumers' preferenceseng
dc.titleThe effects of consumers' online shopping goals and their characteristics on perceived interactivity and shopping behaviorseng
dc.typeThesiseng
thesis.degree.disciplineTextile and apparel management (MU)eng
thesis.degree.grantorUniversity of Missouri--Columbiaeng
thesis.degree.levelMasterseng
thesis.degree.nameM.S.eng


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