The effects of consumers' online shopping goals and their characteristics on perceived interactivity and shopping behaviors

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The effects of consumers' online shopping goals and their characteristics on perceived interactivity and shopping behaviors

Please use this identifier to cite or link to this item: http://hdl.handle.net/10355/4577

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dc.contributor.advisor Hawley, Jana Marie, 1955- en
dc.contributor.author Lin, Pin-Wuan, 1982- en_US
dc.date.accessioned 2010-01-12T17:48:18Z
dc.date.available 2010-01-12T17:48:18Z
dc.date.issued 2006 en_US
dc.date.submitted 2006 Spring en
dc.identifier.other LinP-042806-T4820 en_US
dc.identifier.uri http://hdl.handle.net/10355/4577
dc.description The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. en_US
dc.description Title from title screen of research.pdf file viewed on (February 8, 2007) en_US
dc.description Vita. en_US
dc.description Includes bibliographical references. en_US
dc.description Thesis (M.S.) University of Missouri-Columbia 2006. en_US
dc.description Dissertations, Academic -- University of Missouri--Columbia -- Textile and apparel management.. en_US
dc.description.abstract The purpose of this study is to examine how consumers' characteristics and their shopping goals influence their perceptions on interactivity of the website; further, the relationship between consumers' perceived interactivity and behaviors was investigated.A questionnaire was given to 82 college female students at the University of Missouri-Columbia. ANOVA and correlations analysis were used to test the hypothesis. The results supported the positive relationship between the levels of perceived interactivity, purchasing intentions, revising intentions, and attitudes toward the website as pervious studies. What is more, the results of this study indicated that consumers who have different personality perceived different levels of interactivity from Adidas' My Virtual Model website. This study also implies that consumers who tend to be utilitarians may have higher purchasing intentions, revisiting intentions, and positive attitudes toward Adidas' My Virtual Model website because they perceived higher interactivity than consumers who tend to be hedonists. en_US
dc.language.iso en_US en_US
dc.publisher University of Missouri--Columbia en_US
dc.relation.ispartof 2006 Freely available theses (MU) en_US
dc.subject Adidas' My Virtual Model. en_US
dc.subject Adidas' My Virtual Model en_US
dc.subject.lcsh Teleshopping -- Computer network resources en_US
dc.subject.lcsh Consumers' preferences en_US
dc.title The effects of consumers' online shopping goals and their characteristics on perceived interactivity and shopping behaviors en_US
dc.type Thesis en_US
thesis.degree.discipline Textile and apparel management en_US
thesis.degree.grantor University of Missouri--Columbia en_US
thesis.degree.name M.S. en_US
thesis.degree.level Masters en_US
dc.identifier.merlin .b57718751 en_US
dc.relation.ispartofcommunity University of Missouri-Columbia. Graduate School. Theses and Dissertations. Theses. 2006 Theses


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