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dc.contributor.advisorHawley, Jana Marie, 1955-en
dc.contributor.authorLin, Pin-Wuan, 1982-en_US
dc.date.issued2006eng
dc.date.submitted2006 Springen
dc.descriptionThe entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file.en_US
dc.descriptionTitle from title screen of research.pdf file viewed on (February 8, 2007)en_US
dc.descriptionVita.en_US
dc.descriptionIncludes bibliographical references.en_US
dc.descriptionThesis (M.S.) University of Missouri-Columbia 2006.en_US
dc.descriptionDissertations, Academic -- University of Missouri--Columbia -- Textile and apparel management..en_US
dc.description.abstractThe purpose of this study is to examine how consumers' characteristics and their shopping goals influence their perceptions on interactivity of the website; further, the relationship between consumers' perceived interactivity and behaviors was investigated.A questionnaire was given to 82 college female students at the University of Missouri-Columbia. ANOVA and correlations analysis were used to test the hypothesis. The results supported the positive relationship between the levels of perceived interactivity, purchasing intentions, revising intentions, and attitudes toward the website as pervious studies. What is more, the results of this study indicated that consumers who have different personality perceived different levels of interactivity from Adidas' My Virtual Model website. This study also implies that consumers who tend to be utilitarians may have higher purchasing intentions, revisiting intentions, and positive attitudes toward Adidas' My Virtual Model website because they perceived higher interactivity than consumers who tend to be hedonists.en_US
dc.identifier.merlin.b57718751en_US
dc.identifier.otherLinP-042806-T4820en_US
dc.identifier.urihttp://hdl.handle.net/10355/4577
dc.publisherUniversity of Missouri--Columbiaen_US
dc.relation.ispartof2006 Freely available theses (MU)en_US
dc.relation.ispartofcommunityUniversity of Missouri-Columbia. Graduate School. Theses and Dissertations. Theses. 2006 Theses
dc.subjectAdidas' My Virtual Model.en_US
dc.subjectAdidas' My Virtual Modelen_US
dc.subject.lcshTeleshopping -- Computer network resourcesen_US
dc.subject.lcshConsumers' preferencesen_US
dc.titleThe effects of consumers' online shopping goals and their characteristics on perceived interactivity and shopping behaviorsen_US
dc.typeThesisen_US
thesis.degree.disciplineTextile and apparel managementen_US
thesis.degree.disciplineTextile and apparel managementeng
thesis.degree.grantorUniversity of Missouri--Columbiaen_US
thesis.degree.levelMastersen_US
thesis.degree.nameM.S.en_US


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