Browsing 2015 MU dissertations - Freely available online by Thesis Department "Journalism (MU)"

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  • Sacred space evaders : religious hegemony in gaming journalism 

    Perreault, Gregory P. (University of Missouri--Columbia, 2015)
    In the modernist paradigm, the news is assumed to be secular, or rather, devoid of religious content. Recent research implies that in actuality, journalism contains latent religious values (Silk, 1995; Underwood, 2002). ...

  • Why and how of narrative advertising : an integrated processing framework 

    Kim, Eunjin (University of Missouri--Columbia, 2015)
    The empirical part of my dissertation involved two studies. Study 1 tested the hypotheses regarding the relative effectiveness of narrative (vs. non-narrative) ads, while Study 2 examined the factors associated with the ...