Browsing Robert J. Trulaske, Sr. College of Business (MU) by Title "From service design to delivery : integrating marketing and operations in the service unit"
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From service design to delivery : integrating marketing and operations in the service unit
(University of Missouri--Columbia, 2007)Marketing and operations researchers approach services with widely divergent paradigms, focusing on different routes to success. These different approaches often cause these researchers to come to opposing conclusions and ...