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dc.contributor.advisorWanta, Wayneeng
dc.contributor.authorOnyebadi, Ucheeng
dc.coverage.spatialKenyaeng
dc.coverage.temporalSince 2002eng
dc.date.issued2008eng
dc.date.submitted2008 Summereng
dc.descriptionThe entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file.eng
dc.descriptionTitle from title screen of research.pdf file (viewed on July 28, 2009)eng
dc.descriptionIncludes bibliographical references.eng
dc.descriptionThesis (Ph. D.) University of Missouri-Columbia 2008.eng
dc.descriptionDissertations, Academic -- University of Missouri--Columbia -- Journalism.eng
dc.description.abstractThis study assesses the usefulness of the agenda setting theory in communications research outside its traditional European and American habitat. It examines Kenya (Africa), with the research question: Did the media matter in Kenya's 2007 presidential election? Furthermore, it examines the media's role just before and after the election in Kenya, to ascertain whether the media anticipated the nation-wide violence that rocked the country, and how that event was subsequently covered. Research results suggest issues, cognitive and affective media agenda setting influence on the public agenda, and positively answered the research question. Respondents also perceived media influence in their choice of political candidates. This study also found that the media did not anticipate or point to the possibility of a violent outcome from the election, but deeply resorted to peace journalism when the violence erupted and spread. Content analysis and survey were used in the study. Overall, this research adds to attempts to universalize the agenda setting theory. It shows that the theory is a learning process that affects decisions, not just showing media influence on what their audiences think about. It also points out the failure of the media in not going beyond horse-race issues in an election. On the other hand, it demonstrates the media's capacity as a force for cohesion and unity in times of national tragedy.eng
dc.identifier.merlin.b7058803xeng
dc.identifier.oclc428142766eng
dc.identifier.otherOnyebadiU-072208-D11693eng
dc.identifier.urihttp://hdl.handle.net/10355/5559eng
dc.publisherUniversity of Missouri--Columbiaeng
dc.relation.ispartof2008 Freely available dissertations (MU)eng
dc.relation.ispartofcommunityUniversity of Missouri-Columbia. Graduate School. Theses and Dissertations. Dissertations. 2008 Dissertationseng
dc.subject.lcshPresidents -- Electioneng
dc.subject.lcshElections -- Corrupt practiceseng
dc.subject.lcshPolitical persecutioneng
dc.subject.lcshPolitical violenceeng
dc.subject.lcshKenya -- Politics and governmenteng
dc.titleTowards an examination and expansion of the agenda setting theory: did the media matter in Kenya's presidential election, 2007?eng
dc.typeThesiseng
thesis.degree.disciplineJournalism (MU)eng
thesis.degree.grantorUniversity of Missouri--Columbiaeng
thesis.degree.levelDoctoraleng
thesis.degree.namePh. D.eng


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