Towards an examination and expansion of the agenda setting theory: did the media matter in Kenya's presidential election, 2007?

MOspace/Manakin Repository

Breadcrumbs Navigation

Towards an examination and expansion of the agenda setting theory: did the media matter in Kenya's presidential election, 2007?

Please use this identifier to cite or link to this item: http://hdl.handle.net/10355/5559

[-] show simple item record

dc.contributor.advisor Wanta, Wayne en
dc.contributor.author Onyebadi, Uche en_US
dc.coverage.spatial Kenya
dc.coverage.temporal Since 2002 en_US
dc.date.accessioned 2010-02-23T16:33:52Z
dc.date.available 2010-02-23T16:33:52Z
dc.date.issued 2008 en_US
dc.date.submitted 2008 Summer en
dc.identifier.other OnyebadiU-072208-D11693 en_US
dc.identifier.uri http://hdl.handle.net/10355/5559
dc.description The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. en_US
dc.description Title from title screen of research.pdf file (viewed on July 28, 2009) en_US
dc.description Includes bibliographical references. en_US
dc.description Thesis (Ph. D.) University of Missouri-Columbia 2008. en_US
dc.description Dissertations, Academic -- University of Missouri--Columbia -- Journalism. en_US
dc.description.abstract This study assesses the usefulness of the agenda setting theory in communications research outside its traditional European and American habitat. It examines Kenya (Africa), with the research question: Did the media matter in Kenya's 2007 presidential election? Furthermore, it examines the media's role just before and after the election in Kenya, to ascertain whether the media anticipated the nation-wide violence that rocked the country, and how that event was subsequently covered. Research results suggest issues, cognitive and affective media agenda setting influence on the public agenda, and positively answered the research question. Respondents also perceived media influence in their choice of political candidates. This study also found that the media did not anticipate or point to the possibility of a violent outcome from the election, but deeply resorted to peace journalism when the violence erupted and spread. Content analysis and survey were used in the study. Overall, this research adds to attempts to universalize the agenda setting theory. It shows that the theory is a learning process that affects decisions, not just showing media influence on what their audiences think about. It also points out the failure of the media in not going beyond horse-race issues in an election. On the other hand, it demonstrates the media's capacity as a force for cohesion and unity in times of national tragedy. en_US
dc.language.iso en_US en_US
dc.publisher University of Missouri--Columbia en_US
dc.relation.ispartof 2008 Freely available dissertations (MU) en_US
dc.subject.lcsh Presidents -- Election en_US
dc.subject.lcsh Elections -- Corrupt practices en_US
dc.subject.lcsh Political persecution en_US
dc.subject.lcsh Political violence en_US
dc.subject.lcsh Kenya -- Politics and government en_US
dc.title Towards an examination and expansion of the agenda setting theory: did the media matter in Kenya's presidential election, 2007? en_US
dc.type Thesis en_US
thesis.degree.discipline Journalism en_US
thesis.degree.grantor University of Missouri--Columbia en_US
thesis.degree.name Ph. D. en_US
thesis.degree.level Doctoral en_US
dc.identifier.merlin .b7058803x en_US
dc.identifier.oclc 428142766 en_US
dc.relation.ispartofcommunity University of Missouri-Columbia. Graduate School. Theses and Dissertations. Dissertations. 2008 Dissertations


This item appears in the following Collection(s)

[-] show simple item record