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dc.contributor.advisorWanta, Wayneeng
dc.contributor.authorOnyebadi, Ucheeng
dc.coverage.spatialKenya
dc.coverage.temporalSince 2002en_US
dc.date.issued2008
dc.date.submitted2008 Summeren
dc.descriptionThe entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file.en_US
dc.descriptionTitle from title screen of research.pdf file (viewed on July 28, 2009)en_US
dc.descriptionIncludes bibliographical references.en_US
dc.descriptionThesis (Ph. D.) University of Missouri-Columbia 2008.en_US
dc.descriptionDissertations, Academic -- University of Missouri--Columbia -- Journalism.en_US
dc.description.abstractThis study assesses the usefulness of the agenda setting theory in communications research outside its traditional European and American habitat. It examines Kenya (Africa), with the research question: Did the media matter in Kenya's 2007 presidential election? Furthermore, it examines the media's role just before and after the election in Kenya, to ascertain whether the media anticipated the nation-wide violence that rocked the country, and how that event was subsequently covered. Research results suggest issues, cognitive and affective media agenda setting influence on the public agenda, and positively answered the research question. Respondents also perceived media influence in their choice of political candidates. This study also found that the media did not anticipate or point to the possibility of a violent outcome from the election, but deeply resorted to peace journalism when the violence erupted and spread. Content analysis and survey were used in the study. Overall, this research adds to attempts to universalize the agenda setting theory. It shows that the theory is a learning process that affects decisions, not just showing media influence on what their audiences think about. It also points out the failure of the media in not going beyond horse-race issues in an election. On the other hand, it demonstrates the media's capacity as a force for cohesion and unity in times of national tragedy.eng
dc.identifier.merlin.b7058803xen_US
dc.identifier.oclc428142766en_US
dc.identifier.otherOnyebadiU-072208-D11693en_US
dc.identifier.urihttp://hdl.handle.net/10355/5559
dc.publisherUniversity of Missouri--Columbiaen_US
dc.relation.ispartof2008 Freely available dissertations (MU)en_US
dc.relation.ispartofcommunityUniversity of Missouri-Columbia. Graduate School. Theses and Dissertations. Dissertations. 2008 Dissertations
dc.subject.lcshPresidents -- Electionen_US
dc.subject.lcshElections -- Corrupt practicesen_US
dc.subject.lcshPolitical persecutionen_US
dc.subject.lcshPolitical violenceen_US
dc.subject.lcshKenya -- Politics and governmenten_US
dc.titleTowards an examination and expansion of the agenda setting theory: did the media matter in Kenya's presidential election, 2007?en_US
dc.typeThesisen_US
thesis.degree.disciplineJournalismen_US
thesis.degree.disciplineJournalismeng
thesis.degree.grantorUniversity of Missouri--Columbiaen_US
thesis.degree.levelDoctoralen_US
thesis.degree.namePh. D.en_US


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