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dc.contributor.advisorStemmle, Joneng
dc.contributor.authorSchumacher, Meganeng
dc.date.issued2017eng
dc.date.submitted2017 Falleng
dc.descriptionAssociate Professor Jon Stemmle, Thesis Supervisor.eng
dc.descriptionField of study: Journalism.eng
dc.description"December 2017."eng
dc.description.abstractThis research uses content analysis to examine the role of social media in modern American political communication. The purpose of this study is to explore the relationship between different message strategies and level of engagement by focusing on Hillary Clinton's Facebook posts between October 1, 2016, and November 7, 2016, just prior to the campaign election. Agenda-setting theory will be examined in relation to political campaigns' increasing ability to engage voters directly via social media. The number of interactions via Facebook's native buttons will provide a way to measure interactions. It's important to know what message strategies are most effective on Facebook because the more interactions a post receives, the more widely that message has the potential to be distributed via newsfeeds. According to the receive-accept-sample model of information processing, exposure to a message can affect people's opinions and behaviors, so future political campaigns could benefit from the current research by using its findings when determining message strategies.eng
dc.description.bibrefIncludes bibliographical references (pages 51-53).eng
dc.format.extent1 online resource (vi, 66 pages)eng
dc.identifier.merlinb129183490eng
dc.identifier.oclc1098281099eng
dc.identifier.urihttps://hdl.handle.net/10355/63573
dc.languageEnglisheng
dc.publisherUniversity of Missouri--Columbiaeng
dc.relation.ispartofcollectionUniversity of Missouri--Columbia. Graduate School. Theses and Dissertationseng
dc.rightsOpenAccess.eng
dc.rights.licenseThis work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License.eng
dc.sourceSubmited to University of Missouri--Columbia Graduate School.eng
dc.titleHillary Clinton's political campaign communication in the interactive Facebook worldeng
dc.typeThesiseng
thesis.degree.disciplineJournalism (MU)eng
thesis.degree.grantor[University of Missouri--Columbia]eng
thesis.degree.levelMasterseng
thesis.degree.nameM.A.eng


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