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Creation of brand equity in the Chinese clothing market
(University of Missouri--Columbia, 2006)
This study explores the relationship between 15 selected marketing activities and the creation of brand equity in the Chinese clothing market. The brand equity creation model from Yoo, Donthu and Lee's study (2000) was ...
The effects of consumers' online shopping goals and their characteristics on perceived interactivity and shopping behaviors
(University of Missouri--Columbia, 2006)
The purpose of this study is to examine how consumers' characteristics and their shopping goals influence their perceptions on interactivity of the website; further, the relationship between consumers' perceived interactivity ...
The clothing and textile research base: an author cocitation study
(University of Missouri--Columbia, 2006)
This is a study of the clothing and textile research base using author cocitation analysis. The study uses a custom database from a 15 year period, containing all citations in the field's leading journal: the Clothing and ...
College students ethical perceptions on buying counterfeit products
(University of Missouri--Columbia, 2008)
This study was designed to investigate the ethical purchasing behavior of college students with regards to purchasing counterfeit merchandise. Students from several different majors were surveyed and compared. TAM majors ...
Explaining consumers' channel-switching behavior using the theory of planned behavior
(University of Missouri--Columbia, 2008)
The study was exploratory and examined channel-switching behavior using Theory of Planned Behavior in three retail channels (i.e. brick-and-mortar stores, catalogs, and the Internet). The theory assumes that individual ...
An experimental study of consumer's attitudes toward the Web: cross-cultural analysis of cultural values and online consumer behavior
(University of Missouri--Columbia, 2007)
The development of the Internet has generated an impact on the online marketing world widely. To be aware and sensitive about the cultural differences and consumer's web behavior are major premises for success in the global ...
The development of the junior wear industry 1926-1930
(University of Missouri--Columbia, 2008)
This study examines the debate over the "junior" size category in the social cultural context of the 1920s. Through analysis and interpretation of articles that discussed this transition found in Women's Wear Daily from ...
Waterproof dress : an exploration of development and design from 1880 through 1895
(University of Missouri--Columbia, 2009)
Waterproof dress had an important role in the late nineteenth century. Heretofore little research has been done to examine the development and design of this apparel sector. The three types of waterproofing techniques used ...
Second weddings : a new kind of fairy tale
(University of Missouri--Columbia, 2009)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Although most girls look forward to getting married, and the marriage market is a very lucrative business, a sometimes-overlooked market is the ...
Influential product characteristics of apparel product performance as measured in profit
(University of Missouri--Columbia, 2007)
This study investigated what previous studies have suggested as influential product characteristics of apparel product performance in an effort to prove the statistical significance of those characteristics. One hundred ...
Brand origin and consumers' pereceptions of apparel product attributes relating to quality
(University of Missouri--Columbia, 2009)
This study examined the influence of perceived brand origin on United States consumers' perceptions of apparel product attributes related to quality. This study particularly focused on brand origin as a potential cue that ...
Technology and creativity : fashion design in the 21st century
(University of Missouri--Columbia, 2009)
Creatively harnessing the zeitgeist, or spirit of the times, and translating its inspiration into unique, timely, and marketable fashions has been the key to survival of apparel companies since the early 20th century. ...