Shared more. Cited more. Safe forever.
    • advanced search
    • submit works
    • about
    • help
    • contact us
    • login
    View Item 
    •   MOspace Home
    • University of Missouri-Columbia
    • Graduate School - MU Theses and Dissertations (MU)
    • Theses and Dissertations (MU)
    • Theses (MU)
    • 2008 Theses (MU)
    • 2008 MU theses - Freely available online
    • View Item
    •   MOspace Home
    • University of Missouri-Columbia
    • Graduate School - MU Theses and Dissertations (MU)
    • Theses and Dissertations (MU)
    • Theses (MU)
    • 2008 Theses (MU)
    • 2008 MU theses - Freely available online
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.
    advanced searchsubmit worksabouthelpcontact us

    Browse

    All of MOspaceCommunities & CollectionsDate IssuedAuthor/ContributorTitleIdentifierThesis DepartmentThesis AdvisorThesis SemesterThis CollectionDate IssuedAuthor/ContributorTitleIdentifierThesis DepartmentThesis AdvisorThesis Semester

    Statistics

    Most Popular ItemsStatistics by CountryMost Popular AuthorsStatistics by Referrer

    College students ethical perceptions on buying counterfeit products

    Cuno, Angela
    View/Open
    [PDF] public.pdf (15.07Kb)
    [PDF] short.pdf.pdf (22.46Kb)
    [PDF] research.pdf (194.3Kb)
    Date
    2008
    Format
    Thesis
    Metadata
    [+] Show full item record
    Abstract
    This study was designed to investigate the ethical purchasing behavior of college students with regards to purchasing counterfeit merchandise. Students from several different majors were surveyed and compared. TAM majors and non-TAM majors were surveyed to determine if TAM majors who had been sensitized to the issue of counterfeiting would be less likely to purchase counterfeit goods than students from non-TAM majors. T-test results indicated significant differences between buyers of counterfeit goods and non-buyers on eleven of the twelve attitudinal questions asked. Consumers who have previously purchased counterfeit goods hold attitudes more supportive than consumers who have not. These consumers feel that purchasing a counterfeit product is just as good as purchasing the real brand and by doing so they are not hurting the U.S. Economy. These results do support hypothesis one of the research. In testing hypothesis 2, the results indicated that there was not a significant difference between students who had, or had not, discussed counterfeiting in their classes and the purchase of counterfeit goods. There were also no significant differences with respect to TAM verses non-TAM majors. Hypothesis 2 was not supported by the data.
    URI
    https://hdl.handle.net/10355/5629
    https://doi.org/10.32469/10355/5629
    Degree
    M.S.
    Thesis Department
    Textile and apparel management (MU)
    Rights
    OpenAccess.
    This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License.
    Collections
    • Textile and Apparel Management electronic theses and dissertations (MU)
    • 2008 MU theses - Freely available online

    Send Feedback
    hosted by University of Missouri Library Systems
     

     


    Send Feedback
    hosted by University of Missouri Library Systems