Search
Now showing items 1-20 of 43
Beyond political differences : the influence of exposure to disagreements and the mediating role of emotional responses on selective exposure
(University of Missouri--Columbia, 2012)
This study examined the influence of exposure to online discussion boards and discussion participation in the online discussion boards on opinion-challenging news use. Based on cognitive dissonance theory and media choice ...
How can they remember it? : the effect of presentation format and information density on mulitmedia message processing
(University of Missouri--Columbia, 2012)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study explores how presentation format and information density affect resource allocation and memory. A psychological experiment was conducted ...
Conjoint analysis for effective use of online video advertising on video sharing websites
(University of Missouri--Columbia, 2012)
This study employs conjoint analysis to ask which online video advertising formats consumers prefer. Research has shown that online consumers prefer to watch entertainment programming without the information of ads, yet ...
A content analysis of sex articles in women's and men's lifestyle and health magazines
(University of Missouri--Columbia, 2012)
The present research attempted to build upon studies of sex content in popular magazines by analyzing how sex articles portray thematic aspects of sex, sexuality, and sexual health in women's and men's lifestyle and health ...
Converting cultural capital to economic capital in the journalism field : content management in the newspaper business
(University of Missouri--Columbia, 2012)
This case study examines the content management of a medium-sized, family-owned newspaper. Bourdieu's field theory guides the investigation of the relationship between the newspaper's cultural capital, embodied in the ...
On parents, peers, administrators, and advisers : developing a system to understand self-censorship of controversial topics in the high school press
(University of Missouri--Columbia, 2012)
Two surveys of young college students (N1=134; N2=372) were used to examine what perceived familial and educational factors influenced former high school journalism students' comfort levels with controversial stories running ...
Art directors' perceptions of the audience in U.S. magazines from 2009-2012
(University of Missouri--Columbia, 2012)
A magazine's design can visually set the overall tone of the magazine or specific story within the publication, and art directors frequently use this visual means of communication to inform their readers. Art directors ...
The changing job of journalism : the impact of new and social media use on job satisfaction in a television newsroom
(University of Missouri--Columbia, 2012)
Television newsrooms and the individuals or corporations who own them, find themselves under pressure to find creative ways to use new and social media to stay relevant to today's media consumer. That pressure trickles ...
Write on : a 50-year analysis of the role of the alternative press in three cities
(University of Missouri--Columbia, 2012)
This textual analysis traced the evolution of the radical, monitorial, facilitative, and collaborative roles of the alternative press in New York; Columbus, Ohio; and Santa Fe, New Mexico. Political and cultural articles ...
Proactive self-disclosure of threats : the effects of voluntary disclosure of corporate issues on perceived organizational transparency, credibility, and perceived severity of issues
(University of Missouri--Columbia, 2012)
Guided by the public relations literature of stealing thunder and organizational transparency, this study examined the effects of corporations' self-disclosure claims of their issues via Facebook on audience perceptions. ...
Point, set, match : examining the impact of athlete endorser familiarity and endorser/product congruency on consumer attitudes, purchase intentions, and percieved [sic] endorser credibility
(University of Missouri--Columbia, 2012)
The purpose of this research is to examine the impact of professional athlete endorser familiarity and endorser/product congruency on consumer attitudes towards the brand, consumer attitudes towards the ad, consumer purchase ...
Body objectification in advertising : effects of visual sexual objectification on body image dissatisfaction and advertising effectiveness
(University of Missouri--Columbia, 2012)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Based on Objectification Theory and Social Comparison Theory, the study examined the effects of beauty and non-beauty product ads featuring sexual ...
The impact of interactive media on community engagement : building support for K-12 public schools
(University of Missouri--Columbia, 2012)
This research analyzed the interactive media platforms and surveyed communications professionals in six Colorado public school districts to identify the mechanisms used to effectively foster a sense of community and ...
Effectiveness of health messages based on the transtheoretical model from a public campaign perspective
(University of Missouri--Columbia, 2012)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study applied the transtheoretical model (TTM) to public health campaign messages to promote regular exercise. Recognizing that one of the key ...
Strategic English: linguistic framing as strategic communication in the EU political arena
(University of Missouri--Columbia, 2012)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The research presented here examines lobbyists' language choices in strategic communication within the EU political arena. Framing theory and code ...
Priming the reflexive canvas of the mind in a them/us reality a study of priming ethnic stereotypes in the news : responses to female Arab and Israeli prototypes
(University of Missouri--Columbia, 2012)
Present research shows that there is no study examining media representation of Arab women and Israeli women as a prime causing stereotype activation in Americans. The goal of this study was to understand how news stories ...
Advertising on Facebook fan pages : the influence of self-referencing appeals and ad types on consumers' attitudes and purchase intentions
(University of Missouri--Columbia, 2012)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] As a vehicle for promotional messages, Facebook fan pages have become widely used by an increasing number of companies and organizations. It is necessary ...
Satisfaction and journalism: a study of newsroom happiness and its implications in print design
(University of Missouri--Columbia, 2012)
The implementation of news design studios has sparked questions among news professionals. Little research has been done about the removal of the designers from the newsroom, and this could be some of the first academic ...
What, you care? : the effective use of aversive evoking content in viral videos for advocacy group advertising
(University of Missouri--Columbia, 2012)
The current research examined the use of aversive evoking content in advocacy viral videos and how the use of such content affected a person's intention to forward the message. In a 3 (Intensity) x 3 (Video) x 3 (Order) ...
Some things never change : myth and structure in Pulitzer Prize feature stories, 1997-2012
(University of Missouri--Columbia, 2012)
Myth and its components have structured ancient narratives and modern journalistic works. This foundational qualitative study was conducted to understand how myth was used in 15 of the most recent winning Pulitzer Prize ...