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Patria o muerte: ideograph and metanarrative in Cuban state-produced media during the battle of ideas
(University of Missouri--Columbia, 2009)
Cuba's state-run media outlets have long acted as conduits for the construction and reinforcement of Revolutionary ideology. This was particularly true during the Battle of Ideas, an ideological campaign that aimed to ...
Examining media convergence : does it also converge good journalism, economic synergies, and competitive advantages?
(University of Missouri--Columbia, 2008)
This dissertation explores the "simple theory" (Murphy, 2002): Those most experienced in it expect that media convergence will create good journalism, generate the effects of scale and scope economies, and achieve competitive advantages...
Identities on the line : youth, internet use, and citizenship in Kyrgyzstan
(University of Missouri--Columbia, 2008)
implications for citizenship. The study adds knowledge from the Central Asian context to recent theoretical work on "cultural citizenship," which posits alternative, global citizenship practices. Implications for global journalism studies and for media...
Cultural framing of diabetes from a public health perspective: a comparative content analysis
(University of Missouri--Columbia, 2007)
This content analysis of 161 newspaper articles identified public health facts and socio-cultural schema within two Los Angeles County newspapers, La Opinión and the Daily News of Los Angeles. It extended Rodgers and Thorson's (2001) crime...
Crossing the school house gates : a media access audit of public high schools
(University of Missouri--Columbia, 2009)
This research tested the media access policy adopted by a large independent public school district in Oklahoma to determine if its high schools comport with district rules as applicable to self-governance theory. The ...
Two voices: social presence, participation, and credibility in online news
(University of Missouri--Columbia, 2006)
An experiment tested hypotheses predicting that social presence would increase participation and credibility on a newspaper website. Participants read four news articles in one of four conditions created by crossing two ...
Examining communication patterns of multinational corporations during the 2008 summer Olympic games in Beijing
(University of Missouri--Columbia, 2009)
and consumers on a regular basis and during the Beijing 2008 Olympic Games. With analyses of an email survey data (n = 53) of business executives working for the multinational corporations in China, the research found that the communication practice...
Cognitive processing of news as a function of structure : a comparison between inverted pyramid and chronology
(University of Missouri--Columbia, 2008)
Little has changed in how written news is structured, even as the newspaper industry changes dramatically. One of the most entrenched news routines, the inverted pyramid, continues to persist in both print and online news. ...
Words and rumors of words : comparative war rhetorics
(University of Missouri--Columbia, 2009)
This thesis surveys how democratic governments convince their people to go to war and to continue fighting unpopular wars by exploring the relationship between contemporary and classical war rhetoric. Focusing on the ...
The credible brand model : the effects of ideological congruency and customer-based brand equity on media and message credibility
(University of Missouri--Columbia, 2008)
This study proposes and tests the credible brand model (CBM), a model that explicates the processes by which media audiences make credibility judgments about media outlets and their products. The primary postulate of the ...
A quantitative content analysis of errors and inaccuracies in Missouri newspaper information graphics
(University of Missouri--Columbia, 2009)
This quantitative content analysis examined a total of 143 infographics in 201 issues of 42 daily newspapers. Of the 143 infographics examined, 57 errors were identified. The study concludes the overwhelming majority of ...
Information processing of religious symbols in breast cancer advertisements among African American women
(University of Missouri--Columbia, 2007)
the effectiveness of religious symbols, such as the cross, in health advertisements targeting African American women. Practical implications of the study include the branding of the church as a socially desirable commodity. The benefits of this type of "branding...
Do readers believe what they see? : reader acceptance of image manipulation
(University of Missouri--Columbia, 2009)
This study uses a random public sample to measure the level of acceptance the public has of various kinds of image adjustment/manipulation, to discover how frequently the respondents believe the same manipulations are ...
Trained to eat : children's cognitive and emotional processing of snack food advergames
(University of Missouri--Columbia, 2008)
The purpose of this study was to determine how children cognitively and emotionally process interactive marketing of snack food products in advergames. Investigating the general relationship between customizing this type ...
Examining media coverage of the subprime mouurtgage [sic] phenomenon
(University of Missouri--Columbia, 2009)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] When both outsiders and insiders attempt to describe bias in the American media, the conversation is primarily dominated by accusations of left-right ...
Explicating journalism-as-a-conversation : two experimental tests of online news
(University of Missouri--Columbia, 2009)
The concept of journalism as a conversation has been richly explored in descriptive studies for decades. Largely missing from the literature, though, are clear operationalizations that allow theory building for purposes of explanation and prediction...
The virtual social capital of online communities : media use and motivations as predictors of online and offline engagement via six measures of community strength
(University of Missouri--Columbia, 2009)
This research introduces a new measure of social capital for users of online communities. Whereas "local community" forms of social capital consist of ties created in local community for the benefit of local community, and ...
Understanding the change to integration : an organizational analysis of a small newspaper
(University of Missouri--Columbia, 2009)
This multimethod study examined change efforts to integration at a mid-sized family-owned newspaper as a new content-management system was implemented. Using the open systems model, the organization was analyzed through the lens of organizational...
The effects of technology on newspaper copy editors' job satisfaction
(University of Missouri--Columbia, 2009)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Copy editors have gained a reputation as the most dissatisfied workers in the newsroom. Identifying the causes of workplace stress and addressing those ...
The evolution of a beat: a case study of changes in environmental reporting from the 1970's to today as evident in coverage of three disastrous oil spills
(University of Missouri--Columbia, 2006)
The field of environmental journalism has significantly advanced since environmental issues emerged as topics of social and journalistic importance in the 1970's. Environmental reporters have become essential investigators of the human...