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Now showing items 41-60 of 146
Message strategies and creative strategies of award-wining digital ads : an analysis of Addy Awards gold-winning digital
(University of Missouri--Columbia, 2017)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI--COLUMBIA AT REQUEST OF AUTHOR.]
Smart, sultry and surly : a textual analysis of the portrayal of women scientists in film, 1962 - 2005
(University of Missouri--Columbia, 2009)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The purpose of this study was to evaluate the portrayal of women scientists on film and what kinds of messages these films are sending about a woman's ...
Talking turkey : visual media and the unraveling of Thanksgiving
(University of Missouri--Columbia, 2010)
Standing at the core of American culture, Thanksgiving is an invented tradition celebrated by millions of Americans. This dissertation examines contemporary representations of Thanksgiving in "the media of everyday life" ...
Perceptions of Facebook and Twitter as sources of health information among African-American women
(University of Missouri--Columbia, 2017)
Objective: The purpose of this study was to explore how African-American women perceive Facebook and Twitter as sources for information about heart disease. Methods: A qualitative study was conducted among 23 women between ...
Culturally conditioned privacy in online photosharing : a comparison between American and Chinese users of social network sites
(University of Missouri--Columbia, 2010)
This research is a cross-cultural examination of how American and Chinese social network site (SNS) users deal with privacy in online photo sharing. It discovers that American subjects share more about private lives and ...
"Racism lives here" : racial ideologies in local news media coverage of student university protests
(University of Missouri--Columbia, 2018)
During fall of 2015, a group of students at the University of Missouri called Concerned Student 1950 protested racial inequity on campus. Their collective action led to structural shakeups in the university's leadership. ...
Generational differences in the news media regarding an individual's right to privacy
(University of Missouri--Columbia, 2013)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI--COLUMBIA AT REQUEST OF AUTHOR.] Throughout the research component of my master's professional project, I sought to effectively gauge the generational differences that may ...
Journalistic norms, ethics, and practices at EWTN
(University of Missouri--Columbia, 2018)
Comparison of rainfall energy and soil erosion parameters from a rainfall simulator and natural rain
(University of Missouri--Columbia, 2007)
Numerous studies have used artificial rainfall to quantify relationships for runoff and soil detachment. Application of these results to natural rainfall conditions is dependent in part on how well artificial rainfall ...
Reinventing a moral mode : a textual analysis of 21st century "living Lei Fengs" in China Daily
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This study explores how China Daily has extended the collective memory of iconic Chinese role model Lei Feng in articles about so-called "living Lei ...
Incidental exposure to online news in everyday life information seeking context : mixed method study
(University of Missouri--Columbia, 2010)
The Internet and new technologies are changing the information behavior of news readers. News readership is shifting to the Internet because of accessibility, inexpensive technology, and free content. The prevalence of ...
The effects of consumers' online shopping goals and their characteristics on perceived interactivity and shopping behaviors
(University of Missouri--Columbia, 2006)
The purpose of this study is to examine how consumers' characteristics and their shopping goals influence their perceptions on interactivity of the website; further, the relationship between consumers' perceived interactivity ...
Contentious politics and social media : a study of the networked publics in the Ayotzinapa twitter protests #PaseDeLista1al43
(University of Missouri--Columbia, 2018)
This study analyzed the networked public that was emergent on Twitter based on analysis of the use of the hashtag #PaseDelista1al43 to protest the disappearance of 43 students in Mexico in 2014. As social media have expanded, ...
The boys on the blogs : intermedia agenda setting in the 2008 U.S. presidential campaign
(University of Missouri--Columbia, 2010)
This study analyzes intermedia agenda setting during the 2008 U.S. presidential campaign to determine the agenda-setting role of prominent political bloggers in relation to the mainstream news media and the candidates. An ...
An evaluation of Missouri Master Naturalist Program: changes in volunteer knowledge and the relationship between motivations and changes in volunteer knowledge
(University of Missouri--Columbia, 2007)
The Missouri Master Naturalist (MN) program educates adults who then volunteer to help manage their community's natural resources. My research evaluated Missouri's MN training program. My first objective determined any ...
Testing a model of resource assessment as a basis for developing strategic communication plans
(University of Missouri--Columbia, 2008)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This thesis proposes to build a theoretical framework, a Model of Resource Assessment, which can help Public Relations practitioners to perform better ...
Swipe right : college, dating, and the digital world
(University of Missouri, College of Arts and Sciences, 2018)
This thesis is about the modern process of “dating” or hooking up, the way technology is at the center of it, the exhaustion it creates, and the sadness for a loss of innocence/loss of simpler times/ loss of a better way ...
Three essays on retail price competition
(University of Missouri--Columbia, 2018)
This dissertation consists of three chapters. The first chapter examines price dispersion in retail gasoline and focuses on differentiation along the service dimension: full service versus self service. Consistent with ...
Foreign correspondence in the age of Trump
(University of Missouri--Columbia, 2018)
Teacher conceptions of authentic science : exploring teachers' practical and formal epistemologies
(University of Missouri--Columbia, 2018)
Reform documents such as A Framework for K-12 Science Education and the Next Generation Science Standards (NGSS) have placed an emphasis on students' understanding and ability to engage in scientific practices. Even with ...