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Now showing items 61-80 of 777
Examining media coverage of the subprime mouurtgage [sic] phenomenon
(University of Missouri--Columbia, 2009)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] When both outsiders and insiders attempt to describe bias in the American media, the conversation is primarily dominated by accusations of left-right ...
Examining communication patterns of multinational corporations during the 2008 summer Olympic games in Beijing
(University of Missouri--Columbia, 2009)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] By using the contingency theory as the theoretical framework, this study examines the communication patterns of multinational corporations with both ...
The tale of "Two Voices" : an oral history of women communicators from Mississippi Freedom Summer 1964 and a new black feminist concept
(University of Missouri--Columbia, 2007)
This study developed a new concept of Black Feminist thought and employs it to examine the intersection of press and communication practices among women involved in Mississippi Freedom Summer 1964. The study draws on oral ...
When response is news : individual reactions to news websites that solicit reader opinion as moderated by need for closure
(University of Missouri--Columbia, 2009)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study of undergraduate and graduate students (N=61) examined individual reactions to news websites that solicit immediate reader opinion as ...
A qualitative case study into the Toronto Star's electronic newspaper and its impact on newsroom practices and journalists
(University of Missouri--Columbia, 2009)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The fate of newspapers in North America in light of rapid technological advance has been extensively discussed, analyzed, and researched. This thesis ...
Smart, sultry and surly : a textual analysis of the portrayal of women scientists in film, 1962 - 2005
(University of Missouri--Columbia, 2009)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The purpose of this study was to evaluate the portrayal of women scientists on film and what kinds of messages these films are sending about a woman's ...
Growing up consumer : representations of adult culture in contemporary American children's magazines
(University of Missouri--Columbia, 2009)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study examines how contemporary American children's magazines represent the culture of adults organized for kids in two commercial magazines -- ...
An ecological systems approach to reduce children's encounters with obscenity on the internet
(University of Missouri--Columbia, 2007)
This dissertation explores how to reduce children's encounters with obscenity on the Internet. Congress has been trying to shield children from encountering online obscenity and some of Congress' attempts failed because ...
Believe it or not: youth and young adult female perceptions of the credibility of online multimedia messages
(University of Missouri--Columbia, 2007)
In the age of Internet, multimedia messages and speed information, it is highly important for communicators to design and create more effective messages to reach their targets. This research addressed the issue of message ...
Model ethnicity and product class involvement: white Americans' attitude toward advertisements featuring Asian-Indian models
(University of Missouri--Columbia, 2007)
Studies show that ethnicity of the spokespersons in advertisements play an important role in shaping attitudes and perceptions about the advertised products. Studies involving black, Hispanic and white models in ads have ...
The role of public relations education in preparing students for managerial roles
(University of Missouri--Columbia, 2007)
While undergraduate programs do include elements of theory and goals of developing students' critical thinking and problem solving abilities, an underlying purpose in higher education is ultimately to prepare students for ...
What increases ad recgonition [sic]?: a content analysis to look at the impact of headlines, graphics and category on print advertising in an agricultural publication
(University of Missouri--Columbia, 2007)
This research highlights how headlines, graphics and product category are related to print advertisement recognition. Altering the length of headlines, size of graphics and category of product can affect the predictability ...
"A good line of advertising:" the historical development of children's advertising as reflected in St. Nicholas Magazine, 1873-1905
(University of Missouri--Columbia, 2007)
Media researchers often assume that children's advertising began in the early days of radio and television broadcasting. In fact, it had begun nearly a half century earlier within the pages of children's magazines. One of ...
Framing African genocide: location, time and gender in the coverage of genocide in Rwanda and Sudan
(University of Missouri--Columbia, 2007)
This paper explored how genocides in Rwanda in 1994 and Sudan in 2004 were framed in three American midwestern newspapers, namely the St. Louis Post-Dispatch, the Cleveland Plain Dealer and the Wisconsin State Journal. ...
Examining media convergence : does it also converge good journalism, economic synergies, and competitive advantages?
(University of Missouri--Columbia, 2008)
This dissertation explores the "simple theory" (Murphy, 2002): Those most experienced in it expect that media convergence will create good journalism, generate the effects of scale and scope economies, and achieve competitive ...
Value-framing of issues in the 2004 presidential campaign by American newspapers in Russian
(University of Missouri--Columbia, 2008)
Which election issues of the 2004 presidential campaign received the most coverage in American newspapers for Russian-American readers? Were the arguments supporting issue stances framed in terms of human rights and values, ...
Kosovo's developing free press : how do newspapers in a transitioning society behave under international supervision and what role do they play in local elections?
(University of Missouri--Columbia, 2008)
This study examines the extent to which political party affiliations affect the news coverage of six daily Kosovar newspapers. The study was conducted following the declaration of independence on February 17, 2008 by the ...
That drug treats what?: the effect of emotional tone and narrative style on the memory link between brand name and medical condition treated in direct-to-consumer pharmaceutical advertising
(University of Missouri--Columbia, 2008)
This study examined how emotional tone and narrative style in direct-to consumer (DTC) pharmaceutical advertising affect the memory link between the brand name advertised and the medical condition treated. For this study, ...
Trained to eat : children's cognitive and emotional processing of snack food advergames
(University of Missouri--Columbia, 2008)
The purpose of this study was to determine how children cognitively and emotionally process interactive marketing of snack food products in advergames. Investigating the general relationship between customizing this type ...
Media performance and democratic rule in East Africa : agenda setting and agenda building influences on public attitudes
(University of Missouri--Columbia, 2008)
This dissertation examined the media influence and the government influence on public attitudes on issues concerning democratic rule in the East African Community (EAC). I proceeded under the assumption that the influence ...