Marketing functional foods : how to reach your target audience

dc.contributor.author	Gilbert, Linda	eng
dc.date.issued	2000	eng
dc.description.abstract	Nutraceuticals - foods enhanced with vitamins, minerals or herbs - are a growing food-industry trend. But getting functional foods to market requires an understanding of the target audience. This study, based on findings of the biennial HealthFocus[trademark] Trend Report, examines specific demographic segments and their attitudes towards health, nutrition and functional foods.	eng
dc.description.bibref	Includes bibliographical references	eng
dc.identifier.citation	AgBioForum 3(1) 2000: 20-38	eng
dc.identifier.issn	1522-936X	eng
dc.identifier.uri	http://hdl.handle.net/10355/1169
dc.language	English	eng
dc.publisher	AgBioForum	eng
dc.relation.ispartofcollection	AgBioForum, vol. 3, no. 1 (2000)	eng
dc.rights	OpenAccess.	eng
dc.rights.license	This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License.
dc.source.uri	http://www.agbioforum.missouri.edu/v3n1/v3n1a05-gilbert.htm	eng
dc.subject	nutraceuticals	eng
dc.subject	demographics	eng
dc.subject	diet	eng
dc.subject.lcsh	Functional foods -- Marketing	eng
dc.subject.lcsh	Nutrition -- Public opinion	eng
dc.subject.lcsh	Diet -- Public opinion	eng
dc.title	Marketing functional foods : how to reach your target audience	eng
dc.type	Article	eng