Go USA...go world: nationalist and internationalist priming effects through Olympic telecasts

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Go USA...go world: nationalist and internationalist priming effects through Olympic telecasts

Please use this identifier to cite or link to this item: http://hdl.handle.net/10355/14462

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dc.contributor.advisor McKinney, Mitchell S. en_US
dc.contributor.advisor Aubrey, Jennifer Stevens en_US
dc.contributor.author Watson, Rebekah
dc.date.accessioned 2012-05-31T15:28:54Z
dc.date.available 2012-05-31T15:28:54Z
dc.date.issued 2011
dc.date.submitted 2011 Fall en_US
dc.identifier.other WatsonR-121911-D513
dc.identifier.uri http://hdl.handle.net/10355/14462
dc.description Title from PDF of title page (University of Missouri--Columbia, viewed on May 31, 2012). en_US
dc.description The entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file. en_US
dc.description Dissertation advisors: Dr. Mitchell S. McKinney and Dr. Jennifer S. Aubrey en_US
dc.description Vita. en_US
dc.description Includes bibliographical references. en_US
dc.description Dissertations, Academic -- University of Missouri--Columbia -- Communication. en_US
dc.description Ph. D. University of Missouri--Columbia 2011. en_US
dc.description "December 2011" en_US
dc.description.abstract Within the Modern Olympics, a tension exists between celebrating national pride and promoting international peace and unity. Research has documented that U.S. network coverage of the Games is dominated by a pro-U.S. frame. Despite millions of Olympic viewers, little research has examined possible Olympic viewing motivations; and perhaps more importantly, no research has explored the effects of pro-U.S. Olympic images, which largely ignores themes of international peace and unity upon which the Olympics are founded. This study first developed the International Sport Viewing Motivations (ISVM) scale, a measure consisting of nationalist and internationalist sport viewing motivations. Further analyses confirmed that nationalist sport viewing motivations are a stronger predictor of Olympic viewing than internationalist sport viewing motivations. Additionally, through experimental design, the study exposed participants to a nationalist or internationalist Olympic frame to test possible priming effects of frame on viewers' national pride, internationalism, and international political attitudes. Results showed main effects of frame on national pride and internationalism. Specifically, the nationalist frame caused a larger degree of change in national pride, and the internationalist frame caused a larger degree of change in internationalism. Findings also suggested indirect effects of the nationalist frame through national pride on certain international political attitudes. en_US
dc.format.extent xi, 174 pages en_US
dc.language.iso en_US en_US
dc.publisher University of Missouri--Columbia en_US
dc.relation.ispartof 2011 Freely available dissertations (MU) en_US
dc.subject Olympic Games en_US
dc.subject priming effect en_US
dc.subject viewing motivation en_US
dc.subject national pride en_US
dc.subject political attitudes en_US
dc.title Go USA...go world: nationalist and internationalist priming effects through Olympic telecasts en_US
dc.type Thesis en_US
thesis.degree.discipline Communication en_US
thesis.degree.grantor University of Missouri--Columbia en_US
thesis.degree.name Ph. D. en_US
thesis.degree.level Doctoral en_US
dc.relation.ispartofcommunity University of Missouri-Columbia. Graduate School. Theses and Dissertations. Dissertations. 2011 Dissertations


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