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dc.contributor.advisorMcKinney, Mitchell S.eng
dc.contributor.advisorAubrey, Jennifer Stevenseng
dc.contributor.authorWatson, Rebekaheng
dc.date.issued2011eng
dc.date.submitted2011 Falleng
dc.descriptionTitle from PDF of title page (University of Missouri--Columbia, viewed on May 31, 2012).eng
dc.descriptionThe entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file.eng
dc.descriptionDissertation advisors: Dr. Mitchell S. McKinney and Dr. Jennifer S. Aubreyeng
dc.descriptionVita.eng
dc.descriptionIncludes bibliographical references.eng
dc.descriptionDissertations, Academic -- University of Missouri--Columbia -- Communication.eng
dc.descriptionPh. D. University of Missouri--Columbia 2011.eng
dc.description"December 2011"eng
dc.description.abstractWithin the Modern Olympics, a tension exists between celebrating national pride and promoting international peace and unity. Research has documented that U.S. network coverage of the Games is dominated by a pro-U.S. frame. Despite millions of Olympic viewers, little research has examined possible Olympic viewing motivations; and perhaps more importantly, no research has explored the effects of pro-U.S. Olympic images, which largely ignores themes of international peace and unity upon which the Olympics are founded. This study first developed the International Sport Viewing Motivations (ISVM) scale, a measure consisting of nationalist and internationalist sport viewing motivations. Further analyses confirmed that nationalist sport viewing motivations are a stronger predictor of Olympic viewing than internationalist sport viewing motivations. Additionally, through experimental design, the study exposed participants to a nationalist or internationalist Olympic frame to test possible priming effects of frame on viewers' national pride, internationalism, and international political attitudes. Results showed main effects of frame on national pride and internationalism. Specifically, the nationalist frame caused a larger degree of change in national pride, and the internationalist frame caused a larger degree of change in internationalism. Findings also suggested indirect effects of the nationalist frame through national pride on certain international political attitudes.eng
dc.format.extentxi, 174 pageseng
dc.identifier.oclc872560949eng
dc.identifier.otherWatsonR-121911-D513eng
dc.identifier.urihttp://hdl.handle.net/10355/14462eng
dc.languageEnglisheng
dc.publisherUniversity of Missouri--Columbiaeng
dc.relation.ispartofcollectionUniversity of Missouri--Columbia. Graduate School. Theses and Dissertations.eng
dc.subjectOlympic Gameseng
dc.subjectpriming effecteng
dc.subjectviewing motivationeng
dc.subjectnational prideeng
dc.subjectpolitical attitudeseng
dc.titleGo USA...go world: nationalist and internationalist priming effects through Olympic telecastseng
dc.typeThesiseng
thesis.degree.disciplineCommunication (MU)eng
thesis.degree.grantorUniversity of Missouri--Columbiaeng
thesis.degree.levelDoctoraleng
thesis.degree.namePh. D.eng


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