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dc.contributor.advisorMcKinney, Mitchell S.en_US
dc.contributor.advisorAubrey, Jennifer Stevensen_US
dc.contributor.authorWatson, Rebekah
dc.date.issued2011
dc.date.submitted2011 Fallen_US
dc.descriptionTitle from PDF of title page (University of Missouri--Columbia, viewed on May 31, 2012).en_US
dc.descriptionThe entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file.en_US
dc.descriptionDissertation advisors: Dr. Mitchell S. McKinney and Dr. Jennifer S. Aubreyen_US
dc.descriptionVita.en_US
dc.descriptionIncludes bibliographical references.en_US
dc.descriptionDissertations, Academic -- University of Missouri--Columbia -- Communication.en_US
dc.descriptionPh. D. University of Missouri--Columbia 2011.en_US
dc.description"December 2011"en_US
dc.description.abstractWithin the Modern Olympics, a tension exists between celebrating national pride and promoting international peace and unity. Research has documented that U.S. network coverage of the Games is dominated by a pro-U.S. frame. Despite millions of Olympic viewers, little research has examined possible Olympic viewing motivations; and perhaps more importantly, no research has explored the effects of pro-U.S. Olympic images, which largely ignores themes of international peace and unity upon which the Olympics are founded. This study first developed the International Sport Viewing Motivations (ISVM) scale, a measure consisting of nationalist and internationalist sport viewing motivations. Further analyses confirmed that nationalist sport viewing motivations are a stronger predictor of Olympic viewing than internationalist sport viewing motivations. Additionally, through experimental design, the study exposed participants to a nationalist or internationalist Olympic frame to test possible priming effects of frame on viewers' national pride, internationalism, and international political attitudes. Results showed main effects of frame on national pride and internationalism. Specifically, the nationalist frame caused a larger degree of change in national pride, and the internationalist frame caused a larger degree of change in internationalism. Findings also suggested indirect effects of the nationalist frame through national pride on certain international political attitudes.en_US
dc.format.extentxi, 174 pagesen_US
dc.identifier.otherWatsonR-121911-D513
dc.identifier.urihttp://hdl.handle.net/10355/14462
dc.publisherUniversity of Missouri--Columbiaen_US
dc.relation.ispartof2011 Freely available dissertations (MU)en_US
dc.relation.ispartofcommunityUniversity of Missouri-Columbia. Graduate School. Theses and Dissertations. Dissertations. 2011 Dissertations
dc.subjectOlympic Gamesen_US
dc.subjectpriming effecten_US
dc.subjectviewing motivationen_US
dc.subjectnational prideen_US
dc.subjectpolitical attitudesen_US
dc.titleGo USA...go world: nationalist and internationalist priming effects through Olympic telecastsen_US
dc.typeThesisen_US
thesis.degree.disciplineCommunication (MU)eng
thesis.degree.grantorUniversity of Missouri--Columbiaeng
thesis.degree.levelDoctoraleng
thesis.degree.namePh. D.eng


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