Browsing 2012 MU theses - Access restricted to MU by Thesis Department "Journalism (MU)"
Now showing items 1-6 of 6
-
Advertising on Facebook fan pages : the influence of self-referencing appeals and ad types on consumers' attitudes and purchase intentions
(University of Missouri--Columbia, 2012)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] As a vehicle for promotional messages, Facebook fan pages have become widely used by an increasing number of companies and organizations. It is necessary ... -
Body objectification in advertising : effects of visual sexual objectification on body image dissatisfaction and advertising effectiveness
(University of Missouri--Columbia, 2012)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Based on Objectification Theory and Social Comparison Theory, the study examined the effects of beauty and non-beauty product ads featuring sexual ... -
Convergence in the production of news infographics
(University of Missouri--Columbia, 2012)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Previous researchers developed the Convergence Continuum model to measure the level at which affiliated newspapers, television stations and Websites ... -
Effectiveness of health messages based on the transtheoretical model from a public campaign perspective
(University of Missouri--Columbia, 2012)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study applied the transtheoretical model (TTM) to public health campaign messages to promote regular exercise. Recognizing that one of the key ... -
The real people speak: public relations practices of Alaska native corporations
(University of Missouri--Columbia, 2012)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The overall goal of this study was the exploration of the development and use of public relations techniques by Alaska Native corporations, which are ... -
Strategic English: linguistic framing as strategic communication in the EU political arena
(University of Missouri--Columbia, 2012)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The research presented here examines lobbyists' language choices in strategic communication within the EU political arena. Framing theory and code ...