Browsing Department of Textile and Apparel Management (MU) by Thesis Semester "2006 Fall"

Now showing items 1-2 of 2

  • The clothing and textile research base: an author cocitation study 

    McIntire, Jonah Saint (University of Missouri--Columbia, 2006)
    This is a study of the clothing and textile research base using author cocitation analysis. The study uses a custom database from a 15 year period, containing all citations in the field's leading journal: the Clothing and ...

  • Creation of brand equity in the Chinese clothing market 

    Tong, Xiao (University of Missouri--Columbia, 2006)
    This study explores the relationship between 15 selected marketing activities and the creation of brand equity in the Chinese clothing market. The brand equity creation model from Yoo, Donthu and Lee's study (2000) was ...