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Now showing items 61-80 of 518
Employee retirement plans : increasing participation and contribution levels in voluntary retirement plans via message framing and self-efficacy
(University of Missouri--Columbia, 2016)
Many Americans are ill-prepared for retirement. Either they are not saving or do not have access to retirement plans and/or retirement plan education. National trends suggest companies are moving away from employer-sponsored ...
Climate change news and trust : the influence of news source, frame and political ideology on judgments of credibility
(University of Missouri--Columbia, 2016)
Comparatively few studies have examined the effects of frames employed in climate change news articles (Corbett, 2004; Hart, 2011; Leiserowitz, forthcoming; Nisbet et al., 2013). The current study aims to address that ...
Alumni motivations and social media for engagement
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] As budgets shrink and competition increases, universities strive to engage alumni in support of the institution. The use of social media to engage ...
Self-defense, subversion and the status quo : four Tennessee newspapers assess the Columbia race riot of 1946
(University of Missouri--Columbia, 2016)
The period immediately following World War II in the United States saw an uptick in racially charged violence, as increasingly empowered black veterans came into conflict back home with white Americans content with the ...
Cross-cultural audience comprehension and engagement : a study of the effects of data visualization
(University of Missouri--Columbia, 2016)
In recent years, data journalism and data visualization has become an emerging and trendy field in online journalism. It is an approach adopted by many news organizations in an attempt to fit for audiences' increasing ...
University reputation management : experimental study of the influence of identity and image on reputation and behavioral intentions
(University of Missouri--Columbia, 2011)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study viewed parents of prospective college students as a primary target of university reputation management efforts and explored their perception ...
Overlooked in America : a framing analysis of U.S. newspapers' coverage of rural poverty, 2000-2010
(University of Missouri--Columbia, 2011)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Scholars have found that news organizations tend to frame American poverty as an urban problem, largely ignoring the plight of the rural poor. To gauge ...
Electronic media access to the courts : permission denied
(University of Missouri--Columbia, 2012)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The public, and the press have, a First Amendment right to attend trials but the same is not true for their electronic brethren if they want to use ...
Mobile and tablet media platforms : effects on editors at print publications
(University of Missouri--Columbia, 2011)
This thesis explores how the publication of newspaper and magazine content across multiple platforms (print, web, mobile and/or tablet) is impacting editors in terms of time spent on traditional editing tasks, workload, ...
Most effective communication strategies to introduce campus solutions systems to college/university campuses
(University of Missouri--Columbia, 2011)
This study compares the methods used to promote new Campus Solutions systems on college/university campuses during the past ten years to the time reported for full adoption by students, staff, and instructors. Questionnaires ...
Broadcasting rights and the business behind network news: a content analysis of television news coverage of the 2008 Olympic Games
(University of Missouri--Columbia, 2011)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Broadcasting rights are a multi-million dollar investment made by a television network to secure exclusive rights to a sports or entertainment event. ...
The influence of traditional word-of-mouth, electronic word-of-mouth, and tie strength on purchase decisions
(University of Missouri--Columbia, 2011)
Word-of-mouth (WOM) is widely considered the most influential source of information for consumer purchase decisions, and the explosion of social media has stirred interest in the communication. This study used the strength ...
Potential benefits of social media in a weapons of mass destruction (WMD) event
(University of Missouri--Columbia, 2011)
Weapons of mass destruction (WMD) can come in multiple forms. Regardless of their nature being chemical, biological, nuclear, or high explosives, their use will disrupt normalcy and governance of nations. Application of ...
When hegemony prevails : a discourse analysis of two Korean newspapers during the 2008 financial crisis
(University of Missouri--Columbia, 2011)
This research seeks to find out if the American hegemonic ideology was embedded in two Korean newspapers (conservative and progressive) during the U.S. financial crisis of 2008. In addition, it seeks to explore how American ...
Advertising following negative publicity : the effect of content arousal on positivity and attitude toward the brand after a corporate crisis
(University of Missouri--Columbia, 2011)
This study investigates whether positive emotion-arousing ads following a corporate crisis can evoke positivity and repair attitude toward the brand. A fractional factorial experiment was conducted to examine participants' ...
Social presence and source credibility in blog-mediated crisis communication
(University of Missouri--Columbia, 2011)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study primarily attempted to achieve a better understanding of how a conversational human voice versus a corporate tone of voice affects key ...
The real people speak: public relations practices of Alaska native corporations
(University of Missouri--Columbia, 2012)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The overall goal of this study was the exploration of the development and use of public relations techniques by Alaska Native corporations, which are ...
Social media and crisis communication: using social media and image repair discourse to maintain positive image
(University of Missouri--Columbia, 2015)
In 2012, the COO of Chick-fil-A, and present day CEO, Dan Cathy, offered his personal opinion on gay marriage during two separate interviews with conservative media outlets. Those statements ended up making national ...
The effect of Jumbotron advertising on the experience of attending major league baseball games
(University of Missouri--Columbia, 2014)
This study explores the dynamics of jumbotron advertising at Major League Baseball games and the effect it has on fans at those games. In order to execute the study, the researcher traveled to 12 different Major League ...
Affecting public opinions via social media--opinion leaders use of Weibo
(University of Missouri--Columbia, 2014)
This thesis analyzed opinion leaders' use of Weibo to investigate their online behaviors, and to see if gender and fields of expertise will affect opinion leaders' use of Weibo. The study will help people to better understand ...