Browsing Theses and Dissertations (MU) by Thesis Department "Textile and apparel management (MU)"
Now showing items 21-40 of 59
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The effects of consumers' online shopping goals and their characteristics on perceived interactivity and shopping behaviors
(University of Missouri--Columbia, 2006)The purpose of this study is to examine how consumers' characteristics and their shopping goals influence their perceptions on interactivity of the website; further, the relationship between consumers' perceived interactivity ... -
The effects of the American Civil War on northern fashion of the era as reflected in Peterson's Magazine
(University of Missouri--Columbia, 2011)The Civil War had far-reaching effects on American society, the political system, and the economy. Some historians argue that the war had little direct influence on the continuity of Western fashion. However, detailed ... -
An experimental study of consumer's attitudes toward the Web: cross-cultural analysis of cultural values and online consumer behavior
(University of Missouri--Columbia, 2007)The development of the Internet has generated an impact on the online marketing world widely. To be aware and sensitive about the cultural differences and consumer's web behavior are major premises for success in the global ... -
Explaining consumers' channel-switching behavior using the theory of planned behavior
(University of Missouri--Columbia, 2008)The study was exploratory and examined channel-switching behavior using Theory of Planned Behavior in three retail channels (i.e. brick-and-mortar stores, catalogs, and the Internet). The theory assumes that individual ... -
Exploration of plus size women's apparel satisfaction, non-wear, and discard
(University of Missouri--Columbia, 2015)This study explored the apparel satisfaction, non-wear and discard habits of plus size women in the United States. According to Renoux's theory of retail satisfaction (1973), satisfaction with retail consists of three ... -
Exploration of the unique firm resources described by Indian apparel export firms for their competitive advantages
(University of Missouri--Columbia, 2013)The study explored the key competitive advantages and resources of the Indian apparel export firms. According to Porter's (1990) theory of competitive advantage of nations, a nation succeeds in a particular industry if it ... -
Fashion brand CSR : fashion consumers' environmental belief, expectations on CSR communication, and purchase intention
(University of Missouri--Columbia, 2021)Corporate Social Responsibility (CSR) plays an important role in fashion brands nowadays. Thus, the number of socially responsible fashion brands are increasing day by day. Statistics show that consumers' now demand more ... -
Female consumers' purchase intention of fair trade textile and clothing handicrafts: the roles of a geographical indication and fair trade knowledge in a brand equity model
(University of Missouri--Columbia, 2021)The study investigated the effect of Geographical Indication (GI) certification and fair trade knowledge (FTK) on U.S. female consumers' perceived brand equity and purchase intention of fair trade (FT) textile and clothing ... -
Hospital gowns in the health care system: a study exploring whether the hospital gown preserves a patient's dignity, modesty, and comfort
(University of Missouri--Columbia, 2022)Over the years, hospital gowns have become accepted as the standard attire worn by patients in healthcare settings, especially in hospitals. The need for hospital gowns is still present in today's medicine, but new medical ... -
How country of manufacturing and sweatshop free information affects online apparel consumers' perceived quality, value and purchase intention
(University of Missouri--Columbia, 2013)Online consumers are not able to assess the physical product in the prepurchase process. This poses a problem for the consumers, and further affects their purchase behavior. The popularity of sustainability and transparency ... -
The impact of founders' personality traits on the performance of Chinese apparel new ventures
(University of Missouri--Columbia, 2015)The study investigated how founders' personality traits impact Chinese apparel new venture performance. An online survey was conducted using founders' personality traits, the quality of firm network relationships, perceived ... -
Impact of knowledge management capability on supply chain agility and disruption mitigation performance of U.S. fashion retailers
(University of Missouri--Columbia, 2022)The fashion retail supply chain is one of the most severely affected areas during the global pandemic, and effective mitigation of this sudden disruption is of utmost importance. However, little research has been conducted ... -
Impact of weather on U.S. apparel retail and wholesale sales
(University of Missouri--Columbia, 2016)There is a huge gap in our comprehension on the effect of the weather on U.S. apparel retail and wholesale sales. This study was designed to uncover the relationships between weather and apparel retail and wholesale sales ... -
The influence of St. Louis 1904 World's Fair on Japonisme that appeared in periodicals
(University of Missouri--Columbia, 2012)This study is about Japonisme that appeared in newspaper and magazine advertisements and articles from 1903 to 1905. The Japanese promoted their culture by showing its traditional arts and crafts in World's fairs from the ... -
Influential product characteristics of apparel product performance as measured in profit
(University of Missouri--Columbia, 2007)This study investigated what previous studies have suggested as influential product characteristics of apparel product performance in an effort to prove the statistical significance of those characteristics. One hundred ... -
Investigation into male apparel disposal
(University of Missouri--Columbia, 2016)Textile and apparel disposal in U.S. landfills has grown over time creating environmental concerns. In an effort to reduce textile waste ending up in landfills, this research addresses how consumers currently dispose of ... -
Jacqueline Kennedy's effect on women : a content analysis of her style, role, and thought as First Lady, 1959-1963
(University of Missouri--Columbia, 2015)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] First lady Jacqueline Kennedy reigned as a political wife and spokesperson for the Kennedy Administration as well as a role model for women. This study ... -
The junior apparel consumer : an ethnographic and case study approach examining the current junior wear client
(University of Missouri--Columbia, 2012)This study focused on the current junior wear client at a specific retailer to determine if a new marketing strategy, design of garments, and adjustments of junior size measurements should be implemented. The objectives ... -
Looking at fashion through green-colored glasses : a multimodal critical discourse analysis of Vogue's sustainable fashion editorials
(University of Missouri--Columbia, 2014)This dissertation explored the discursive practices employed by Vogue to construct sustainable fashion it its editorials between 1990-2013. These discursive practices revealed the ideological stance of Vogue regarding ... -
Love will never be rationed : World War II bridal apparel
(University of Missouri--Columbia, 2011)Wedding gowns have elicited unequaled excitement through costume history. Little girls dream of their wedding days while recreating the fairytale marriage of Cinderella and Prince Charming using Barbie and Ken dolls. Wedding ...