Browsing 2005 Dissertations (MU) by Identifier "b57113427"
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Using attitutudes and motivations to segment the landowner audience: a typology of family forest owners in the Missouri Ozarks and description of management and information behaviors
(University of Missouri--Columbia, 2005)With 74% of Missouri's forestland controlled by family forest owners, understanding this ownership group is important to ensuring the sustainable management of the state's forests. Audience segmentation techniques can help ...