Leather yoghurt : suspicion of exotic food and the Chinese government's crisis of faith

Abstract

Yoghurt is a popular exotic food in China, especially among young Chinese girls who want to lose weight because they think yoghurt is healthy and contains relatively low calories. Even though the price is high compared to other food, yoghurt sells well in China. However, in February 2011, a rumor of leather yoghurt made Chinese people worried about the yoghurt they ate and even about other dairy food.