Browsing 2014 Theses (MU) by Title "In-game promotions and their effects on sporting event attendees : a look at brand awareness and purchase behavior"
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In-game promotions and their effects on sporting event attendees : a look at brand awareness and purchase behavior
(University of Missouri--Columbia, 2014)In today's world of DVR and ad blockers, advertisers struggle to capture the full attention of their audiences. Advertisers are forced to break out of the norm in order to communicate their messages. Sporting events have ...