Browsing 2015 MU theses - Freely available online by Identifier "https://hdl.handle.net/10355/46592"
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Parasocial interaction on social media : how source identification affects brand trust
(University of Missouri--Columbia, 2015)The purpose of this study was to examine the influence of source identification on parasocial interaction and brand trust on social media by comparing perceptions of marketer-generated social media content from brand ...