Browsing Journalism electronic theses and dissertations (MU) by Thesis Semester "2018 Spring"
Now showing items 1-20 of 25
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Alumni motivations and social media for engagement
(University of Missouri--Columbia, 2018)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] As budgets shrink and competition increases, universities strive to engage alumni in support of the institution. The use of social media to engage ... -
Are universities "selling" online programs through agenda setting?
(University of Missouri--Columbia, 2018)"Higher education in America is at a tipping point-the traditional, common college student is no longer that traditional or common. While much of America maintains a preconceived notion of the "traditional" college student-18 ... -
The battle within : a mixed methods exploration into political journalism and role strain
(University of Missouri--Columbia, 2018)Research into journalistic roles has received world-wide attention. What tends to be underrepresented in these studies are the challenges that journalists must overcome in fulfilling their idealized roles. Therefore, this ... -
Editorial analytics : how a U.S. newspaper applies data to match target audiences
(University of Missouri--Columbia, 2018)This research is an in-depth case study of a major regional U.S. daily embracing audience data under the pressure of limited resources and shrinking advertising budgets. The legacy news operation observes analytics through ... -
Effects of journalism education on student engagement : a case study of a small-town scholastic press programe
(University of Missouri--Columbia, 2018)Using social capital theory as the lens, this case study investigates how being part of a scholastic journalism program impacts the academic, social, and civic engagement levels of students in a small-town, rural setting ... -
The elite media framing the emerging markets : a textual analysis of Mongolian case in the Wall Street Journal
(University of Missouri--Columbia, 2018)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This textual analysis addresses how The Wall Street Journal framed Mongolian economic and political image in the global capital market from 2012 to ... -
Evaluating the use of Facebook brand pages by television journalists to promote their professional brand
(University of Missouri--Columbia, 2018)Television journalists have taken note that social media sites have transformed how and when viewers/users consume news content. Controlling the flow of information is becoming more of a challenge and viewers are seeking ... -
An examination of black women's health information understanding and negotiation of engagement in skin whitening
(University of Missouri--Columbia, 2018)Taking a domestic approach to understanding a global phenomenon, the purpose of this project is to illuminate how black women receive health information concerning skin whitening and how such information impacts black ... -
The experimental origins of NPR
(University of Missouri--Columbia, 2018)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Today National Public Radio is a well-established mainstream news organization with an even, consistent voice that is characterized by an earnest, ... -
"The food is so good" : why consumers positively cope with product-harm crisis
(University of Missouri--Columbia, 2018)Using Chipotle E. coli outbreak as context for product-harm crisis, this study examines the nuanced nature of consumer thinking and why consumers adopt coping behaviors or perceptions toward the crisis. The lack of analysis ... -
Framing practices of wire services in modern wartime : international frames during the final six months of the Battle of Aleppo
(University of Missouri--Columbia, 2018)This thesis focuses on the journalistic articles published by three major wire services-Associated Press, Reuters, and TASS -- during the final six months of the Battle of Aleppo, a major offensive that essentially tilted ... -
How NBA teams use twitter as a brand management tool
(University of Missouri--Columbia, 2018)Social media has changed the way that organizations communicate with consumers and potential consumers. In the professional sports industry, teams use social media as a way to engage with their fans, posting a range of ... -
In front of the lens : the expectations, experiences, and reactions of visual journalism's subjects
(University of Missouri--Columbia, 2018)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Visual journalism is a curious form of social interaction usually involving strangers and the process of transforming one's private life into public ... -
In self defense : black female journalists' advocacy in the Cold War
(University of Missouri--Columbia, 2018)"Mary Church Terrell, Black female journalist and civil rights activist, stood in front of the United Nations board in Lake Success, New York, on Sept. 21, 1949, to present a brief on Rosa Lee Ingram. Ingram and her two ... -
Optimizing omni-channel grocery shopping : marketing communications strategies for independent grocery retailers
(University of Missouri--Columbia, 2018)This study tests which incentives or messaging (if any) motivates consumers to start online grocery shopping with independent grocery retailers by applying the diffusion theory. Online grocery shopping is important to study ... -
Preventing inaccurate media : a gatekeeping analysis of how news managers are overseeing the process of citizen journalism
(University of Missouri--Columbia, 2018)This research examines the process that news managers at local broadcast television stations use when vetting user-generated content or citizen journalism, focusing on techniques used for verification and implications for ... -
"Racism lives here" : racial ideologies in local news media coverage of student university protests
(University of Missouri--Columbia, 2018)During fall of 2015, a group of students at the University of Missouri called Concerned Student 1950 protested racial inequity on campus. Their collective action led to structural shakeups in the university's leadership. ... -
Reinventing a moral mode : a textual analysis of 21st century "living Lei Fengs" in China Daily
(University of Missouri--Columbia, 2018)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This study explores how China Daily has extended the collective memory of iconic Chinese role model Lei Feng in articles about so-called "living Lei ... -
Remembering Ali : a study of print media's framing of Muhammad Ali's death
(University of Missouri--Columbia, 2018)Did the Louisville Courier-Journal and The New York Times do Muhammad Ali's legacy justice in their obituary and memorial coverage during the week after his June 3, 2016, death, or were the contextual complexities surrounding ... -
The stereotypical, mythical, and peace journalism representation of blackness through news storytelling content in racial democracies : a critical discourse analysis
(University of Missouri--Columbia, 2018)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This Critical Discourse Analysis (CDA) explores how well-established news storytellers represent people of African descent in contexts where racial ...