Now showing items 1-20 of 409

    "Acting white" on social media : a study of African Americans' racial identity performance on Twitter
    Advertising ethics: a client perspective
    Advertising following negative publicity: the effect of content arousal on positivity and attitude toward the brand after a corporate crisis
    Advertising on Facebook fan pages: the influence of self-referencing appeals and ad types on consumers' attitudes and purchase intentions
    Advertising to Boomers, Gen Xers and Gen Ys
    Advocating for the voiceless: A study on the persuasive effectiveness of human trafficking awareness PSAs
    Affecting Public Opinions via Social Media – Opinion Leaders Use of Weibo
    After the crop: the impact of downsizing on photojournalism quality
    Agenda-setting effects of television news coverage on perceptions of corporate reputation
    American discourse on China: a cross-time comparison of U.S. news framing of China's one-child policy, 1979-2009
    Anger, efficacy, and identity in activism: public perceptions of threat appraisal, attitudes, and behavioral intention
    anonymous online comments and gatekeeping in the digital realm
    Antecedents of website credibility: a qualitative analysis
    Argument quality in Pulitzer Prize-winning reporting
    Art directors' perceptions of the audience in U.S. magazines from 2009-2012
    Baptist Press and the Baptist Faith and Message: framing women within denominational contexts
    Battle on the home front: a contingency approach to analyzing how an army unit communicates with families during a deployment
    The beauty of celebrity endorsements: a study on audience reception of celebrity endorsed cosmetics with a view through the lens of upper-class and middle-class women
    Believe it or not: youth and young adult female perceptions of the credibility of online multimedia messages