Browsing Journalism electronic theses and dissertations (MU) by Thesis Semester "2014 Fall"
Now showing items 1-16 of 16
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Affecting public opinions via social media--opinion leaders use of Weibo
(University of Missouri--Columbia, 2014)This thesis analyzed opinion leaders' use of Weibo to investigate their online behaviors, and to see if gender and fields of expertise will affect opinion leaders' use of Weibo. The study will help people to better understand ... -
Credibility concerns for online newspapers : do reporter comments influence perceptions of credibility?
(University of Missouri--Columbia, 2014)This study seeks to explore the effects of reporter comments on perceptions of credibility when readers encounter traditional news in an online format. Using a between-groups design, the study enlisted volunteers from a ... -
Crime against the body : an embodied cognition study of how platform affects responses to crime news
(University of Missouri--Columbia, 2014)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This study aimed at exploring how geographical proximity of the news story (local or international news stories) and bodily proximity of the news ... -
Immunize the vaccine rumors: Effects of inoculation messages and tone of voice on HPV vaccine compliance
(University of Missouri--Columbia, 2014)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The primary purpose of this study was to develop an effective health communication strategy to guide the decision-making process of parents regarding ... -
The impact of webpage complexity and photo intensity on processing of online news
(University of Missouri--Columbia, 2014) -
Increasing accessibility : how news websites can better serve people with visual disabilities
(University of Missouri--Columbia, 2014)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The purpose of this qualitative study is to explore how people who are blind or have low vision prefer to get online news, the problems they face in ... -
A little birdie told me: Diffusion and implementation of the innovation of Twitter in American metropolitan newsrooms
(University of Missouri--Columbia, 2014) -
The perceived role of Spanish-language journalists in one newspaper in the U.S. South: a case study
(University of Missouri--Columbia, 2014) -
The psychological effects of star rating numeracy cues and customer review feedback on information processing of electronic word-of-mouth
(University of Missouri--Columbia, 2014)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This 2x3x2 factorial experiment examined the psychological effects of star rating numeracy cues and customer review feedback of online consumer product ... -
Reexamining advertising creativity : a qualitative examination of copywriters' perceptions of creativity in advertising
(University of Missouri--Columbia, 2014)Creativity is an intangible concept that is in a perceived constant state of change, a state that necessitates the occasional reexamination of previous findings in an effort to further understand the roles and perceptions ... -
Risky business: Using heuristic-systematic processing theory to understand consumer data privacy concerns in an online behavioral advertising context
(University of Missouri--Columbia, 2014) -
Themes in and comparison of selected newspaper coverage of the Mormon Conflict in Missouri, 1831-1839
(University of Missouri--Columbia, 2014)Shortly after Joseph Smith founded the Church of Jesus Christ of Latter-day Saints, the group left its New York roots in search of space to practice their faith in peace. They moved to Missouri in 1831, settling near ... -
Uncovering the art of persuasion : understanding design decisions for award-nominated or winning city and regional magazine art directors between 2012 and 2014
(University of Missouri--Columbia, 2014)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Magazine covers serve as the first impression for readers and determine whether the reader will pick up and read the magazine. Therefore, it is important ... -
The use of Twitter as a news source in sports reporting
(University of Missouri--Columbia, 2014) -
Using content analysis to examine the relationship between commercial and nonprofit organizations motives and consumer engagement on Facebook
(University of Missouri--Columbia, 2014) -
Yukon government, social media use and the contingency theory of communication
(University of Missouri--Columbia, 2014)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Using the experiences of communication practitioners in a small Canadian territorial government, this research examines the use of social media as part ...