Browsing Journalism electronic theses and dissertations (MU) by Thesis Semester "2017 Fall"
Now showing items 1-20 of 30
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Accessibility and social responsibility : exploring barriers to access on news websites for people who are d/Deaf or hard of hearing
(University of Missouri--Columbia, 2017)The purpose of this research is to identify barriers to accessing online news for people who are d/Deaf or hard of hearing. Drawing from social responsibility theory, this research also seeks to understand the idea that ... -
Acculturation levels and brand perceptions of Hispanic female consumers
(University of Missouri--Columbia, 2017)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The research in the following thesis reveals a correlation between acculturation and brand perceptions of Hispanic female consumers. This study was ... -
Art for our sakes: An analysis of arts coverage at city and regional magazines
(University of Missouri--Columbia, 2017)The purpose of this research was to better understand how decisions about arts coverage are made at city and regional magazines and the value that these stories have to both the publications they appear in and the communities ... -
Beer is for boys; wine is for women : how women perceive portrayed ideas of masculinity in alcohol advertising
(University of Missouri--Columbia, 2017)This research explores how women's perceptions of the portrayed ideas of masculinity in beer advertising may risk isolating potential female consumers. This paper examined how women make sense of their own social identity ... -
Behind the screens: How magazines organize for digital success
(University of Missouri--Columbia, 2017)Change has dominated the media landscape for nearly two decades as digital content creation and delivery mushroomed from the work of secluded upstarts to that of society-influencing giants. Magazine publishers have found ... -
Cashing in on girl power : the commodification of postfeminist ideals in advertising
(University of Missouri--Columbia, 2017)Over the last decade, fem-vertising, Girl Power rhetoric, feminist consumerism and commodity feminism have proliferated in advertising. This study analyzes key literature regarding how Corporate Social Responsibility (CSR) ... -
Comparative framing of the Duggar family's women in entertainment news
(University of Missouri--Columbia, 2017)This research seeks to compare the framing used to portray the women in the Duggar Family in entertainment news media with the realities of the evangelical community. A summative content analysis was used to conduct this ... -
Competing fantasies of humans and machines: Symbolic convergences in artificial intelligence events coverage
(University of Missouri--Columbia, 2017)This research analyzes coverage of major artificial intelligence events representing the thematic concept of "man versus machine." Rooted in grounded theory and rhetorical criticism, this research applies symbolic convergence ... -
Cultural interpretation of pictorial metaphor in global advertising imagery
(University of Missouri--Columbia, 2017)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] As global advertising campaigns become more standardized, images are often employed to appeal to target markets that span a wide variety of cultures. ... -
Do fonts have politics? : typography and design of partisan and nonpartisan websites
(University of Missouri--Columbia, 2017)This research identifies and analyzes design choices made by online liberal and conservative media outlets with a focus on typography to identify design elements and font characteristics as signs of political ideology. ... -
Effects of expressing emotion and altering loco color in organizational crisis responses
(University of Missouri--Columbia, 2017)A crisis is inevitable. Any organization needs crisis communication plans and response strategies to protect themselves from reputational damage. This study examines whether employing sadness-expressive words and black-and-white ... -
Fighting homophily, homosociability, and social capital: How women in advertising network
(University of Missouri--Columbia, 2017)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study explores the experience of females in advertising and how gendered organizational practices, homophily and hegemonic masculinity impact a ... -
Framing of immigrants and refugees : a content analysis of mainstream and partisan news coverage of immigration
(University of Missouri--Columbia, 2017)This study examined the content that shaped people's perspective about Muslim immigration during the 2016 U.S. presidential election. A quantitative content analysis was performed to identify the primary and secondary ... -
Framing protest in Missouri : framing protest on Missouri newspaper coverage of Concerned Student 1950 protest
(University of Missouri--Columbia, 2017)Research over the past 30 years has shown that mainstream news media have been biased against social movements through journalists' use of framing. This trend, called the protest paradigm, delegitimizes, marginalizes, and ... -
Hillary Clinton's political campaign communication in the interactive Facebook world
(University of Missouri--Columbia, 2017)This research uses content analysis to examine the role of social media in modern American political communication. The purpose of this study is to explore the relationship between different message strategies and level ... -
The last line of defense: Journalism photo editors and mental health during times of trauma
(University of Missouri--Columbia, 2017)Countless studies have been completed on the mental health of journalistic reporters and photographers after they cover traumatic events. However, no research has been done on the mental health of photo editors who must ... -
Masculinity and the national hockey league: Hockey's gender constructions
(University of Missouri--Columbia, 2017)As a part of gender studies, academics have shone a spotlight on hegemonic masculinity in Western society. One of the places where hegemony is most prevalent is in sports culture. The research in this document seeks to ... -
Media industry employees weigh in on emotional intelligence and its effect on job satisfaction, loyalty and culture in organizations that have experienced staff reductions
(University of Missouri--Columbia, 2017)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study explores emotional intelligence in newsrooms across the U.S. that have undergone staff reductions in the last five years, seeking to find ... -
Mobile banking : what drives consumer adoption
(University of Missouri--Columbia, 2017)There's an app for that! Thanks to smartphone penetration, one technological revolution has spawned the creation of countless mobile innovations, including mobile banking which allows users to manage their finances from ... -
Online feminist publications as social enterprises: Diversifying revenue streams through corporate social responsibility
(University of Missouri--Columbia, 2017)This qualitative study examined how feminist online publications can adopt social enterprise business models. The focus group analysis of the audiences of Refinery29, Bustle, HelloGiggles, and Jezebel first explored the ...