Browsing Robert J. Trulaske, Sr. College of Business (MU) by Thesis Semester "2011 Summer"
Now showing items 1-5 of 5
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Associative and item memory for brands among elderly consumers
(University of Missouri--Columbia, 2011)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] A key imperative for marketers is to generate high levels of brand awareness and create favorable and distinctive brand associations in the minds of ... -
Essays on banking IPOs
(University of Missouri--Columbia, 2011)This dissertation explores the market reaction to analyst coverage initiations and the factors leading to coverage initiations by analysts for newly public banking stocks. I use two cases to investigate the timeliness and ... -
Household financial choice : three essays
(University of Missouri--Columbia, 2011)This dissertation examines household characteristics the impact financial decision making. The first essay explores the role of cognitive ability in numeracy, risk tolerance, credit decisions, wealth and retirement savings ... -
On the outside looking in : examining the fairness of mentoring from protege and non-protege perspectives
(University of Missouri--Columbia, 2011)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The purpose of this dissertation was to examine mentoring fairness and to include the perspectives of both proteges and non-proteges. This dissertation ... -
Vicarious consumption in internet forums
(University of Missouri--Columbia, 2011)An increasing proportion of everyday life is being lived through the Internet. Unfortunately, little is understood about how living life in the Internet sphere impacts the lives, attitudes and behaviors of the individual. ...