Browsing Business Administration electronic theses and dissertations (MU) by Thesis Semester "2023 Spring"
Now showing items 1-2 of 2
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Effect of brand social media adoption on brand performance
(University of Missouri--Columbia, 2023)The continuous emergence and decline of social media platforms present challenges for businesses in planning, investing, and justifying their investments in these platforms. Observations have noted that social media often ... -
What makes collaborations succeed or fail : understanding uncertainty in collaboration formation and outcomes
(University of Missouri--Columbia, 2023)[EMBARGOED UNTIL 5/1/2024] Collaborative relationships are a distinct type of agreement that sets them apart from the broader concept of social networks. These relationships involve participants who commit to sharing ...