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Have you seen the new model? : visual design and product newness
(University of Missouri--Columbia, 2007)
Firms must continually innovate to successfully meet both consumer needs and competitive pressures. Previous investigations of innovation have examined this construct solely from the firms' perspective and only minimal ...
A consumer perspective on mass customization
(University of Missouri--Columbia, 2006)
This dissertation investigates the influence of individual differences in need for optimization (NFO), centrality of visual product aesthetics (CVPA), and consumer need for uniqueness (CNFU) on perceived value of customized ...
Cynical consumers : dangerous enemies, loyal friends
(University of Missouri--Columbia, 2006)
This dissertation introduces and develops the construct of consumer cynicism, characterized by a perception of a pervasive, systemic lack of integrity in the marketplace, and investigates how cynical consumers behave in ...