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dc.contributor.advisorFrisby, Cynthia M.eng
dc.contributor.authorThomas, Accashiaeng
dc.date.issued2018eng
dc.date.submitted2018 Springeng
dc.descriptionProfessional project report submitted in partial fulfillment of the requirements for the degree of Masters of Arts in Journalism from the School of Journalism, University of Missouri--Columbia.eng
dc.description.abstractCulture and diversity are important topics in the advertising industry. Advertising agencies are pushing to diversify to better resonate with minority groups such as the Hispanic American demographic. This research intends to investigate the impact of Hispanic culture on the creative process in the advertising industry by using per McCracken's culture and consumption theory.eng
dc.description.bibrefIncludes bibliographic references.eng
dc.format.extent4 fileseng
dc.identifier.urihttps://hdl.handle.net/10355/64437
dc.languageEnglisheng
dc.publisherUniversity of Missouri--Columbiaeng
dc.relation.ispartofcommunityUniversity of Missouri-Columbia. School of Journalism. Journalism masters projectseng
dc.rightsOpenAccess.eng
dc.rights.licenseThis work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License.
dc.subject.lcshJournalism -- Study and teaching (Internship)eng
dc.titleCreatively expressing advertising through cultureeng
dc.typeProjecteng
thesis.degree.disciplineJournalismeng
thesis.degree.levelMasterseng
thesis.degree.nameM.A.eng


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