Creatively expressing advertising through culture

dc.contributor.advisor	Frisby, Cynthia M.	eng
dc.contributor.author	Thomas, Accashia	eng
dc.date.issued	2018	eng
dc.date.submitted	2018 Spring	eng
dc.description	Professional project report submitted in partial fulfillment of the requirements for the degree of Masters of Arts in Journalism from the School of Journalism, University of Missouri--Columbia.	eng
dc.description.abstract	Culture and diversity are important topics in the advertising industry. Advertising agencies are pushing to diversify to better resonate with minority groups such as the Hispanic American demographic. This research intends to investigate the impact of Hispanic culture on the creative process in the advertising industry by using per McCracken's culture and consumption theory.	eng
dc.description.bibref	Includes bibliographic references.	eng
dc.format.extent	4 files	eng
dc.identifier.uri	https://hdl.handle.net/10355/64437
dc.language	English	eng
dc.publisher	University of Missouri--Columbia	eng
dc.relation.ispartofcommunity	University of Missouri--Columbia. School of Journalism. Journalism masters projects	eng
dc.rights	OpenAccess.	eng
dc.rights.license	This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License.
dc.subject.lcsh	Journalism -- Study and teaching (Internship)	eng
dc.title	Creatively expressing advertising through culture	eng
dc.type	Project	eng
thesis.degree.discipline	Journalism	eng
thesis.degree.level	Masters	eng
thesis.degree.name	M.A.	eng