The virtual social capital of online communities: media use and motivations as predictors of online and offline engagement via six measures of community strength

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The virtual social capital of online communities: media use and motivations as predictors of online and offline engagement via six measures of community strength

Please use this identifier to cite or link to this item: http://hdl.handle.net/10355/7026

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dc.contributor.advisor Thorson, Esther en_US
dc.contributor.author Littau, Jeremy, 1975- en_US
dc.date.accessioned 2010-04-27T14:35:00Z
dc.date.available 2010-04-27T14:35:00Z
dc.date.issued 2009 en_US
dc.date.submitted 2009 Summer en_US
dc.identifier.other LittauJ-072109-D94 en_US
dc.identifier.uri http://hdl.handle.net/10355/7026
dc.description Title from PDF of title page (University of Missouri--Columbia, viewed on Feb 26, 2010). en_US
dc.description The entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file. en_US
dc.description Dissertation advisor: Dr. Esther Thorson. en_US
dc.description Vita. en_US
dc.description Includes bibliographical references. en_US
dc.description Ph.D. University of Missouri--Columbia 2009. en_US
dc.description Dissertations, Academic -- University of Missouri--Columbia -- Journalism. en_US
dc.description.abstract This research introduces a new measure of social capital for users of online communities. Whereas "local community" forms of social capital consist of ties created in local community for the benefit of local community, and "Web-local" social capital is ties created online for the benefit of local community, "Web network" social capital measures the strength of ties created online for the benefit of engagement that is non-local, specifically activism and reciprocity over distance to groups and people whom the user has not met. A survey of randomly selected online community users (N = 582) found that local community and Web network forms of social capital work together to predict online forms of helping one another, while there was a complex set of relationships that predicted different types of engagement. Motivations for using the online community, consistent with the Media Choice Model, found that use for information and connectivity were key positive predictors of engagement online. Entertainment was a negative predictor. Print and opinionated news content alternated as predictors of types of engagement. Social media predicted distance forms of engagement, but not local forms. en_US
dc.format.extent xi, 196 pages en_US
dc.language.iso en_US en_US
dc.publisher University of Missouri--Columbia en_US
dc.relation.ispartof 2009 Freely available dissertations (MU) en_US
dc.subject.lcsh Social capital (Sociology) en_US
dc.subject.lcsh Social media en_US
dc.subject.lcsh Journalism -- Citizen participation en_US
dc.subject.lcsh Communication -- Social aspects en_US
dc.subject.lcsh Journalism -- Objectivity en_US
dc.title The virtual social capital of online communities: media use and motivations as predictors of online and offline engagement via six measures of community strength en_US
dc.type Thesis en_US
thesis.degree.discipline Journalism en_US
thesis.degree.grantor University of Missouri--Columbia en_US
thesis.degree.name Ph. D. en_US
thesis.degree.level Doctoral en_US
dc.identifier.oclc 607531832 en_US
dc.relation.ispartofcommunity University of Missouri-Columbia. Graduate School. Theses and Dissertations. Dissertations. 2009 Dissertations


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