dc.contributor.advisor | Occeña, Luis G. | eng |
dc.contributor.author | Yoon, Hyun Shik | eng |
dc.date.issued | 2009 | eng |
dc.date.submitted | 2009 Summer | eng |
dc.description | Title from PDF of title page (University of Missouri--Columbia, viewed on September 23, 2010). | eng |
dc.description | The entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file. | eng |
dc.description | Thesis advisor: Dr. Luis G. Occeña. | eng |
dc.description | Includes bibliographical references. | eng |
dc.description | M.S. University of Missouri--Columbia 2009. | eng |
dc.description | Dissertations, Academic -- University of Missouri--Columbia -- Industrial engineering. | eng |
dc.description.abstract | The importance of trust in building and maintaining consumer relationship in e-commerce environment is recognized in the Information Systems literature since prior researches show that general lack of trust in e-commerce is a significant factor in inhibiting online purchases. A key challenge for researchers is to identify antecedent variables that engender consumer trust in ecommerce including business-to-consumer (B2C) and consumer-to-consumer (C2C). Although C2C has been found to be more popular than the B2C e-commerce, main stream tends to focus on B2C ecommerce without making a distinction between B2C and C2C. This study expected that two influences: internal facts including natural propensity to trust and perception of web site quality, and external facts including other's trust of buyers/sellers and third party recognition would affect an individual's trust in C2C e-commerce. This research extended this model of an individual's trust in C2C e-commerce to include age and gender as control variables. | eng |
dc.format.extent | vii, 48 pages | eng |
dc.identifier.oclc | 698126582 | eng |
dc.identifier.uri | https://hdl.handle.net/10355/9746 | |
dc.identifier.uri | https://doi.org/10.32469/10355/9746 | eng |
dc.language | English | eng |
dc.publisher | University of Missouri--Columbia | eng |
dc.relation.ispartofcommunity | University of Missouri-Columbia. Graduate School. Theses and Dissertations. Theses. 2009 Theses | eng |
dc.subject.lcsh | Electronic commerce | eng |
dc.subject.lcsh | Consumers -- Attitudes | eng |
dc.subject.lcsh | Consumers -- Information services | eng |
dc.subject.lcsh | Web sites -- Security measures | eng |
dc.title | Focusing on consumer-to-consumer trust in electronic commerce with age and gender factors | eng |
dc.type | Thesis | eng |
thesis.degree.discipline | Industrial and manufacturing systems engineering (MU) | eng |
thesis.degree.grantor | University of Missouri--Columbia | eng |
thesis.degree.level | Masters | eng |
thesis.degree.name | M.S. | eng |