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Now showing items 1-20 of 59
The effects of consumers' online shopping goals and their characteristics on perceived interactivity and shopping behaviors
(University of Missouri--Columbia, 2006)
The purpose of this study is to examine how consumers' characteristics and their shopping goals influence their perceptions on interactivity of the website; further, the relationship between consumers' perceived interactivity ...
The clothing and textile research base: an author cocitation study
(University of Missouri--Columbia, 2006)
This is a study of the clothing and textile research base using author cocitation analysis. The study uses a custom database from a 15 year period, containing all citations in the field's leading journal: the Clothing and ...
Creation of brand equity in the Chinese clothing market
(University of Missouri--Columbia, 2006)
This study explores the relationship between 15 selected marketing activities and the creation of brand equity in the Chinese clothing market. The brand equity creation model from Yoo, Donthu and Lee's study (2000) was ...
Second weddings : a new kind of fairy tale
(University of Missouri--Columbia, 2009)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Although most girls look forward to getting married, and the marriage market is a very lucrative business, a sometimes-overlooked market is the ...
An experimental study of consumer's attitudes toward the Web: cross-cultural analysis of cultural values and online consumer behavior
(University of Missouri--Columbia, 2007)
The development of the Internet has generated an impact on the online marketing world widely. To be aware and sensitive about the cultural differences and consumer's web behavior are major premises for success in the global ...
Influential product characteristics of apparel product performance as measured in profit
(University of Missouri--Columbia, 2007)
This study investigated what previous studies have suggested as influential product characteristics of apparel product performance in an effort to prove the statistical significance of those characteristics. One hundred ...
Explaining consumers' channel-switching behavior using the theory of planned behavior
(University of Missouri--Columbia, 2008)
The study was exploratory and examined channel-switching behavior using Theory of Planned Behavior in three retail channels (i.e. brick-and-mortar stores, catalogs, and the Internet). The theory assumes that individual ...
Waterproof dress : an exploration of development and design from 1880 through 1895
(University of Missouri--Columbia, 2009)
Waterproof dress had an important role in the late nineteenth century. Heretofore little research has been done to examine the development and design of this apparel sector. The three types of waterproofing techniques used ...
The development of the junior wear industry 1926-1930
(University of Missouri--Columbia, 2008)
This study examines the debate over the "junior" size category in the social cultural context of the 1920s. Through analysis and interpretation of articles that discussed this transition found in Women's Wear Daily from ...
College students ethical perceptions on buying counterfeit products
(University of Missouri--Columbia, 2008)
This study was designed to investigate the ethical purchasing behavior of college students with regards to purchasing counterfeit merchandise. Students from several different majors were surveyed and compared. TAM majors ...
Brand origin and consumers' pereceptions of apparel product attributes relating to quality
(University of Missouri--Columbia, 2009)
This study examined the influence of perceived brand origin on United States consumers' perceptions of apparel product attributes related to quality. This study particularly focused on brand origin as a potential cue that ...
The effects of the American Civil War on northern fashion of the era as reflected in Peterson's Magazine
(University of Missouri--Columbia, 2011)
The Civil War had far-reaching effects on American society, the political system, and the economy. Some historians argue that the war had little direct influence on the continuity of Western fashion. However, detailed ...
The anthropometrics of junior sizing : does the size fit the population?
(University of Missouri--Columbia, 2011)
Junior apparel and sizing was explored in this study. Teenage females, between the ages of thirteen and eighteen, had their body measurements taken with a 3D body scanner to determine if the current sizing standards for ...
Technology and creativity : fashion design in the 21st century
(University of Missouri--Columbia, 2009)
Creatively harnessing the zeitgeist, or spirit of the times, and translating its inspiration into unique, timely, and marketable fashions has been the key to survival of apparel companies since the early 20th century. ...
Exploration of the unique firm resources described by Indian apparel export firms for their competitive advantages
(University of Missouri--Columbia, 2013)
The study explored the key competitive advantages and resources of the Indian apparel export firms. According to Porter's (1990) theory of competitive advantage of nations, a nation succeeds in a particular industry if it ...
Business activities, competitive advantages, ownership types of the textile and apparel industries in China
(University of Missouri--Columbia, 2010)
This study was designed to gain a deep and timely understanding about the stature of current textile and apparel (T&A) manufacturers in China whose industry appears to be in the transition from the growth to the full mature ...
Trust/distrust, perceived quality, perceived price, and apparel purchase intention
(University of Missouri--Columbia, 2011)
As firms are competing in an increasingly complex business environment, they are concentrating on building trusting relations with customers and create a niche in the market. Especially in the apparel industry which is ...
The influence of St. Louis 1904 World's Fair on Japonisme that appeared in periodicals
(University of Missouri--Columbia, 2012)
This study is about Japonisme that appeared in newspaper and magazine advertisements and articles from 1903 to 1905. The Japanese promoted their culture by showing its traditional arts and crafts in World's fairs from the ...
Between the devil and the deep blue sea(m) : a case study exploring the borders between work and life domains described by women in the U.S. apparel industry
(University of Missouri--Columbia, 2012)
The study explored the border development and management between work and life domains as described by women working in the U.S. apparel industry. By modeling Clark's (2000) work-family border theory and coupling the social ...
Looking at fashion through green-colored glasses : a multimodal critical discourse analysis of Vogue's sustainable fashion editorials
(University of Missouri--Columbia, 2014)
This dissertation explored the discursive practices employed by Vogue to construct sustainable fashion it its editorials between 1990-2013. These discursive practices revealed the ideological stance of Vogue regarding ...