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The million dollar question : a quantitative analysis of audience uses and gratifications in digital magazines
(University of Missouri--Columbia, 2019)
that features a singular photo, a photo gallery or a video. The results of said survey found that readers preferred the singular photo presentation more than a gallery of photos or a video. Further, respondents stated that they were more likely to read a digital...
A case study of NPR music
(University of Missouri--Columbia, 2013)
within it come in a context of NPR's history of music presentation and its future in the Internet age; that music coverage and digital storytelling necessarily intertwine; that breathing room within the larger organization plus the passion of the music...
Using semi-structured interviews to examine how small clothing stores can effectively reach consumers through digital marketing
(University of Missouri--Columbia, 2018)
of digital media are the most efficient platforms for promoting a local boutique. The insight will provide local boutiques information on digital marketing strategy, marketing influencers, branding and ongoing consumer relationships. The methodology includes...
Pictures and pixels : digital photographic archives at newspapers, photographic agencies and libraries
(University of Missouri--Columbia, 2006)
. The study also addressed implications of the methods of saving photographs in a digital archive have on the future of historical research....
Behind the screens: How magazines organize for digital success
(University of Missouri--Columbia, 2017)
in this digital age. Some have thrived; others have folded. This research aims to determine factors that fuel digital success by examining the internal practices of three successful magazine digital operations. Data was gathered through interviews of editorial...
A study of legacy U.S. newspapers' digital subscription prices
(University of Missouri--Columbia, 2017)
Disruptive innovation of the newspaper industry is forcing publishers to reconsider reader revenue models as, on the whole, print subscription rates continue to fall and digital advertising revenue rates fail to pick up the slack. This presents a...
Business and editorial practices in digital native media in Mexico: an investigation into media routines
(University of Missouri--Columbia, 2022)
The current Mexican news market for online news is composed of legacy media companies that migrated to the internet, as well as media outlets that were born on the internet, known as digital native media. This new generation of news sites currently...
Do readers believe what they see? : reader acceptance of image manipulation
(University of Missouri--Columbia, 2009)
in the local daily newspaper and how much they trust those images to truthfully depict the scene photograph. The study also looks for a correlation between a person's familiarity with imaging software and that person's views on, or expectations of, digital...
Reddit news fandoms as digital news literacies: structuring the evaluation of information sources in a challenging information ecosystem
(University of Missouri--Columbia, 2022)
there is little agreement about how to correct the course, but journalism's relationship to its audience is at the heart of the solution (Nelson, 2021). Digital environments, such as social media site Reddit, offer a unique opportunity to explore the relationship...
Textual analysis of online magazine framing of screen time use in young children
(University of Missouri--Columbia, 2019)
, Parents, presents the benefits and risks of screen time for young children over a span of nearly two decades (from 2002 to 2018). Child developmental categories for benefits and risks included cognitive and learning, social-emotional, and physical...
Journalism's lifeline : exploring an American aversion to government aid
(University of Missouri--Columbia, 2022)
the perceptions of staff journalists at digital nonprofits. The purpose of this research explores the perceptions of the staff journalists at digitally native news nonprofits regarding government aid as an option to sustain journalism. A majority...
Editorial analytics : how a U.S. newspaper applies data to match target audiences
(University of Missouri--Columbia, 2018)
This research is an in-depth case study of a major regional U.S. daily embracing audience data under the pressure of limited resources and shrinking advertising budgets. The legacy news operation observes analytics through "the rearview mirror...
Gender role stereotypes and frames used by advertisers between portrayals of women, men, and non-binary individuals in Facebook advertising
(University of Missouri--Columbia, 2021)
-binary individuals portrayed in online advertisements as a means to push for further research in the field of online digital advertising. The effectiveness of Facebook for businesses will also be discussed in the literature review. Prior completed studies...
Relationship counseling for advertising agencies and clients : a textual analysis of framing in trade publications
(University of Missouri--Columbia, 2018)
discourse, this study used a qualitative textual analysis to investigate ways in which three prominent advertising and PR trade publications, Ad Age, Adweek and PRWeek, have framed issues in the agency-client relationship from 2015-2017....
Understanding the impact of Artificial Intelligence on newsroom social culture and journalistic performative roles : a qualitative case study of AI as an emerging digital innovative technology in newsrooms
(University of Missouri--Columbia, 2023)
. This research investigates the impact of Artificial Intelligence as an emerging digital innovative technology on journalism and mass communication from a sociological and historical context. The aim of this study is to examine how the use of innovative AI...
Examining visual cognitive complexity in the context of online women's magazine home pages
(University of Missouri--Columbia, 2009)
An experiment (N=48) on 18 to 30 year-old women was run to see how the visual cognitive complexity of digital women's magazines' home pages affects the cognitive processing of individuals and their evaluations of the sites. A content analysis of 13...
Journalist or influencer? Exploring young public media journalists' perceptions of individual branding on Twitter
(University of Missouri--Columbia, 2023)
[EMBARGOED UNTIL 5/1/2024] As the news continues to be increasingly crafted and consumed online, media practitioners and media scholars are becoming more engaged in a complex discourse about journalistic branding, how it manifests itself on Twitter...
To leave or not to leave: exploring the impact of COVID-19 on routine practice and burnout among women magazine journalists
(University of Missouri--Columbia, 2022)
Using organizational support and the Hertzberg motivation-hygiene theory as a lens of analysis, this study examines how the COVID-19 pandemic impacted feelings of burnout among women journalists at digital magazines, Apartment Therapy...
History at risk : a survey to determine the size and status of local television news archives in the United States
(University of Missouri--Columbia, 2010)
It is a generally accepted fact that local television news archives are slowly deteriorating. In 1999 the AMIA created the "Preserving Local Television Case Studies and Symposium Project Proposal". One of its goals was a survey of local TV stations...
A study of the changing television newsrooms with the diffusion of internet technologies
(University of Missouri--Columbia, 2007)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The Internet has revolutionized the way local television newsrooms operate. From news promotion to newscasts, almost every element of daily work within a local television station...