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Now showing items 21-40 of 272
History at risk : a survey to determine the size and status of local television news archives in the United States
(University of Missouri--Columbia, 2010)
It is a generally accepted fact that local television news archives are slowly deteriorating. In 1999 the AMIA created the "Preserving Local Television Case Studies and Symposium Project Proposal". One of its goals was a survey of local TV stations...
Social media usage news consumption, behaviors, and online civic reasoning among Generation Z
(University of Missouri--Columbia, 2019)
college-aged students (N=187) enrolled at a private university located in the southern part of the United States....
#LawrenceHive vs #TeamIssa: how Insecure fans use fandom communities to perform social and cultural identity
(University of Missouri--Columbia, 2022)
HBO hit-series Insecure became a social media sensation much like the web series that inspired it. The relatability and freshness of the characters made the show an instant standout among fans and critics in a market starved for Black representation...
Mediated temporal consciousness: memory and concepts of time through engagement with online news archives
(University of Missouri--Columbia, 2018)
Archival news content no longer exists solely in physical collections at a limited number of public institutions and media organization storerooms. Instead, digitized and digital-native content of the past can be found online through multiple venues...
Online media attribution of pipeline infrastructure failure, sourcing and the public health model: a content analysis of news stories on water and wastewater pipeline failures
(University of Missouri--Columbia, 2011)
The following study is a content analysis on how online media covers pipeline failure in North America. It uses the Public Health Model of Reporting, Sourcing and Attribution Theory to answer questions related to the cause and consequences...
The perceived role of Twitter in young adults' political participation during the 2018 midterm elections
(University of Missouri--Columbia, 2019)
the 2018 midterm elections. Twitter was found to be a platform for voter mobilization among young adults. A variety of factors contribute to this perspective such as the consumption of news content and political messaging that encouraged users to go out...
Optimizing omni-channel grocery shopping : marketing communications strategies for independent grocery retailers
(University of Missouri--Columbia, 2018)
adopted as quickly as shopping online for other goods; however, the practice is expected by industry professionals, researchers, and grocers to grow quickly. Independent grocery retailers need to be studied because they compete in a crowded marketplace...
How brands engage with college students
(University of Missouri--Columbia, 2018)
With Facebook and digital technology being such a large part of everyday life now, it is important for advertisers to understand how best to utilize the power of these platforms to reach consumers. In order to examine effective strategies for low...
Identities on the line : youth, internet use, and citizenship in Kyrgyzstan
(University of Missouri--Columbia, 2008)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This dissertation examines the interaction between identity and Internet use in the everyday lives of urban youth in Kyrgyzstan. Using a "quick ethnography" (interview...
Hillary Clinton's political campaign communication in the interactive Facebook world
(University of Missouri--Columbia, 2017)
the potential to be distributed via newsfeeds. According to the receive-accept-sample model of information processing, exposure to a message can affect people's opinions and behaviors, so future political campaigns could benefit from the current research...
Approachable or appropriative? Black Americans' perceptions of codeswitched advertisements using African American Vernacular English
(University of Missouri--Columbia, 2022)
effectiveness. Black Americans who were active social media users and under the age of 30 participated in focus groups where they viewed multiple codeswitched advertisements and provided their opinions. While a comparison advertisement proved that general slang...
Understanding wellness for young adults through Instagram influencers' content
(University of Missouri--Columbia, 2021)
person's holistic health. Drawing on self-presentation theory, this thesis examined the self-presentation of 15 lifestyle Instagram influencers who claim to specialize in wellness. This was accomplished through a content analysis analyzing both textual...
Interviews with founders of twenty-four-hour local cable news channels: why and how they started the business
(University of Missouri--Columbia, 2008)
include News 12 Long Island, Newswatch 15, Orange County Newschannel, New York 1, New England Cable News, and ChicagoLand TV. Twenty-four- hour local cable news channels were one of the first attempts to repurpose a local news product on another medium...
Media industry employees weigh in on emotional intelligence and its effect on job satisfaction, loyalty and culture in organizations that have experienced staff reductions
(University of Missouri--Columbia, 2017)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study explores emotional intelligence in newsrooms across the U.S. that have undergone staff reductions in the last five years, seeking to find ...
The strength of weak ties in online social networks
(University of Missouri--Columbia, 2009)
such information dissemination leads to the generation of social capital. Future studies focusing on specific features of online social networks that enable communication and civic participation are recommended, as is a comparison between levels of social capital...
Generation Z perceptions of product placement in original Netflix content
(University of Missouri--Columbia, 2018)
By 2019, $11.44 billion is predicted to be spent in the U.S. on product placement, a dramatic increase from the $4.75 billion spent in 2012 (Statista, Product). A 2016 survey revealed that among the general population in the U.S., 77 percent have...
Social media use during power outage events
(University of Missouri--Columbia, 2019)
This study explores how consumers use social media networking sites during power outage events. Using a qualitative research lens, the study explores consumer motivation as it relates Uses and Gratifications theory as well as the growing reliance...
Angling the truth : how sponsored content and media framing impact the charter school movement
(University of Missouri--Columbia, 2019)
This research explores the influence of information and understanding by parents of school-aged children as it relates to the charter school movement in the St. Louis area. By examining this topic using the framing theory, the researcher conducted...
Effects of levels of statistics and the role of number anxiety on perceived story credibility and personal involvement
(University of Missouri--Columbia, 2018)
using a sports news release as a communications format. The concepts guiding the research are number anxiety, numeracy and a derivative concept, statistics literacy, defined below. The method is an experiment using one independent variable, statistics...
Effect of localized national news on audience value perception
(University of Missouri--Columbia, 2019)
. This study explored how content angle, localized national news or standard national news, impacted audience perceptions of value, willingness to pay for online news, and likelihood to subscribe. A digital questionnaire was administered to 50 participants who...