Search
Now showing items 41-60 of 546
Beer is for boys; wine is for women : how women perceive portrayed ideas of masculinity in alcohol advertising
(University of Missouri--Columbia, 2017)
This research explores how women's perceptions of the portrayed ideas of masculinity in beer advertising may risk isolating potential female consumers. This paper examined how women make sense of their own social identity ...
Social norming through alcohol advertising and binge drinking on college campuses
(University of Missouri--Columbia, 2015)
Binge drinking is a problem on campuses with alcohol related deaths increasing from 1,440 in 1998 to 1,825 in 2005, a 3 percent increase per 100,000 students (Hingson, Zha, and Weitzman, 2009). It is difficult not to wonder ...
Comparative framing of the Duggar family's women in entertainment news
(University of Missouri--Columbia, 2017)
This research seeks to compare the framing used to portray the women in the Duggar Family in entertainment news media with the realities of the evangelical community. A summative content analysis was used to conduct this ...
News media literacy and social media usage
(University of Missouri--Columbia, 2016)
This study measured levels of news media literacy and social media usage among 370 undergraduate journalism students at three institutions in two states. The research posited that high levels of social media usage would ...
To clickbait or not to clickbait? : an examination of clickbait headline effects on source credibility
(University of Missouri--Columbia, 2016)
One content marketing strategy currently proliferating on Facebook is the use of "clickbait," or sensational, headlines to attract readers to view the content being marketed. The aim of this study is to examine how the use ...
The impact of the 2015 refugee crisis on the international place brand of Hungary
(University of Missouri--Columbia, 2016)
This quantitative study examines how the 2015 European refugee crisis events affected the international place brand of Hungary on Twitter in both short and long terms. The study supports the application of quantitative ...
Beliefs about individuals with disability as related to media portrayal of disability in Glee
(University of Missouri--Columbia, 2016)
This study explores how exposure to disability portrayal on television is related to beliefs about individuals with disability. This study uses show-specific cultivation theory and its discussion of how television viewing ...
Influencing electronic word-of-mouth communication : getting beyond the skepticism of social media
(University of Missouri--Columbia, 2017)
This study addresses the uneasiness that public relations (PR) professionals are experiencing regarding word-of-month (WOM) communication and the growing phenomenon of electronic WOM. That uneasiness is based on the notion ...
The model of contingent organization-public relationship : reconciling contingency and relationship management theory
(University of Missouri--Columbia, 2017)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Organization-public relationship, as a key concept of public relations, has been extensively examined by global scholars. In 1984, Ferguson first pointed ...
The effects of modality, English language proficiency, and length of stay on immigrants' learning from American news about politics
(University of Missouri--Columbia, 2017)
This dissertation explored how well immigrants in the United States learn from American political news. Predictions in this online experiment were based on a 1990 survey in which Korean Americans with lower language ...
Gender dynamics in the advertising industry : the interplay of workplace culture and career advancement
(University of Missouri--Columbia, 2017)
This thesis addresses a central research problem related to gender in the advertising industry. It outlines existing literature from various scholarly traditions, including gender studies, consumer behavior, evolutionary ...
If you are feeling confident enough, do not hesitate to reveal who you really are : extension of Baker, Honea, and Russell (2004)
(University of Missouri--Columbia, 2017)
Due to the competitive advertising environment, marketers have been employing different executional factors including humor and narrative feature within the advertising. Based on the Network of Model of Memory, Baker, ...
Reporting on the court of public opinion : how BuzzFeed and The New York Times covered the Brock Turner case
(University of Missouri--Columbia, 2017)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] In January 2015, a 19-year-old named Brock Turner sexually assaulted an unconscious and intoxicated young woman behind a dumpster near Stanford ...
Stripped down and flawed : demystifying journalism heroes and villains on film in the 1970s and 2010s
(University of Missouri--Columbia, 2017)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Since the early days of film, the journalist has been a stalwart character, embodying either role of the hero or villain amid other archetypes like ...
Nonprofit communication in the social media age : a study of communication and activism on Twitter
(University of Missouri--Columbia, 2017)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study uses a summative textual analysis to examine nonprofit communications on Twitter, in an attempt to discover what kind of strategic communication ...
Mobile banking : what drives consumer adoption
(University of Missouri--Columbia, 2017)
There's an app for that! Thanks to smartphone penetration, one technological revolution has spawned the creation of countless mobile innovations, including mobile banking which allows users to manage their finances from ...
Silicon valley and the new gatekeepers : an institutional view of journalism, technology, and social sharing of news /
(University of Missouri--Columbia, 2016)
The digital disruption of journalism has raised questions about how journalism is supported financially and how citizens get access to news. In this dissertation, a quantitative content analysis and three qualitative textual ...
Is there journalism without democracy? normative role conceptions and practices of journalists in an autocratic regime
(University of Missouri--Columbia, 2017)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The purpose of this dissertation is to call for a more inclusive interpretation of journalism and investigate how journalists in non-democratic regimes ...
2014 Ebola newspaper coverage : through the lens of Orientalism
(University of Missouri--Columbia, 2017)
This study is a critical discourse analysis of United States (U.S.) newspaper coverage of the 2014 Ebola outbreak and its representation of West Africa in relation to the West. The study sought to determine whether the ...
Brand believers : reconciling journalistic and organizational identity at a city magazine
(University of Missouri--Columbia, 2017)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This dissertation uses an ethnographic case study to examine the perspectives and representational practices of local journalists through a case study ...