Browsing 2011 Dissertations (MU) by Thesis Department "Business administration (MU)"

Now showing items 1-6 of 6

  • Associative and item memory for brands among elderly consumers 

    Mohanty, Praggyan (University of Missouri--Columbia, 2011)
    [ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] A key imperative for marketers is to generate high levels of brand awareness and create favorable and distinctive brand associations in the minds of ...

  • Essays on banking IPOs 

    Crook, Matthew D. (University of Missouri--Columbia, 2011)
    This dissertation explores the market reaction to analyst coverage initiations and the factors leading to coverage initiations by analysts for newly public banking stocks. I use two cases to investigate the timeliness and ...

  • Eudaimonic orientation : the pursuit of the best self 

    Yan, Wan (University of Missouri--Columbia, 2011)
    The purpose of this dissertation is to integrate the concept of eudaimonia into management literature to enhance our understanding of employees' optimal functioning in the workplace. A lack of a scientific measure that ...

  • Household financial choice : three essays 

    Finke, Michael S. (University of Missouri--Columbia, 2011)
    This dissertation examines household characteristics the impact financial decision making. The first essay explores the role of cognitive ability in numeracy, risk tolerance, credit decisions, wealth and retirement savings ...

  • On the outside looking in : examining the fairness of mentoring from protege and non-protege perspectives 

    Wilbanks, James E. (University of Missouri--Columbia, 2011)
    [ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The purpose of this dissertation was to examine mentoring fairness and to include the perspectives of both proteges and non-proteges. This dissertation ...

  • Vicarious consumption in internet forums 

    Hinsch, L. Christian (University of Missouri--Columbia, 2011)
    An increasing proportion of everyday life is being lived through the Internet. Unfortunately, little is understood about how living life in the Internet sphere impacts the lives, attitudes and behaviors of the individual. ...