Browsing Department of Textile and Apparel Management (MU) by Thesis Semester "2011 Spring"
Now showing items 1-8 of 8
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The anthropometrics of junior sizing : does the size fit the population?
(University of Missouri--Columbia, 2011)Junior apparel and sizing was explored in this study. Teenage females, between the ages of thirteen and eighteen, had their body measurements taken with a 3D body scanner to determine if the current sizing standards for ... -
Brand personality : consumer's perceptions of color used in brand logos
(University of Missouri--Columbia, 2011)The goal of this study was to (1) determine if consumers will apply conventional color associations to hues when they are used in a brand's logo, (2) examine whether color affects consumers' perceptions of a brand's ... -
Competition or cooperation? : a study of the relationship between import penetration and the operation of the U.S. textile and apparel industries from 2002 to 2008
(University of Missouri--Columbia, 2011)In response to rising imports and globalization, the U.S. textile and apparel industries respectively adopted various restructuring strategies in recent years which fundamentally changed the way the two industries operate ... -
The effect of country of design, parts, and manufacturing labels on apparel quality, price, and purchase intention
(University of Missouri--Columbia, 2011)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study examined the effect of country of origin labels on consumers' perceptions of apparel quality, price and purchase intention. This study ... -
The effects of the American Civil War on northern fashion of the era as reflected in Peterson's Magazine
(University of Missouri--Columbia, 2011)The Civil War had far-reaching effects on American society, the political system, and the economy. Some historians argue that the war had little direct influence on the continuity of Western fashion. However, detailed ... -
Love will never be rationed : World War II bridal apparel
(University of Missouri--Columbia, 2011)Wedding gowns have elicited unequaled excitement through costume history. Little girls dream of their wedding days while recreating the fairytale marriage of Cinderella and Prince Charming using Barbie and Ken dolls. Wedding ... -
Small- and medium-sized enterprise owners' perception of success in the textile and apparel industries : multiple case studies
(University of Missouri--Columbia, 2011)Small- to medium-sized enterprises (SMEs) are a critical part of many industries in today's U.S. economy, and are particularly important to the U.S. textile and apparel industry. While the importance of SMEs to the textile ... -
Trust/distrust, perceived quality, perceived price, and apparel purchase intention
(University of Missouri--Columbia, 2011)As firms are competing in an increasingly complex business environment, they are concentrating on building trusting relations with customers and create a niche in the market. Especially in the apparel industry which is ...