Browsing Textile and Apparel Management electronic theses and dissertations (MU) by Title "The junior apparel consumer : an ethnographic and case study approach examining the current junior wear client"
Now showing items 1-1 of 1
-
The junior apparel consumer : an ethnographic and case study approach examining the current junior wear client
(University of Missouri--Columbia, 2012)This study focused on the current junior wear client at a specific retailer to determine if a new marketing strategy, design of garments, and adjustments of junior size measurements should be implemented. The objectives ...