Browsing 2019 MU theses - Access restricted to UM by Title "Readers' perceived credibility and attitudes toward custom and consumer magazines"
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Readers' perceived credibility and attitudes toward custom and consumer magazines
(University of Missouri--Columbia, 2019)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Extending prior research on source credibility, this study investigated readers' perceived credibility and attitudes toward custom and consumer magazines ...