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Now showing items 121-140 of 779
Cross-cultural audience comprehension and engagement : a study of the effects of data visualization
(University of Missouri--Columbia, 2016)
In recent years, data journalism and data visualization has become an emerging and trendy field in online journalism. It is an approach adopted by many news organizations in an attempt to fit for audiences' increasing ...
Employee retirement plans : increasing participation and contribution levels in voluntary retirement plans via message framing and self-efficacy
(University of Missouri--Columbia, 2016)
Many Americans are ill-prepared for retirement. Either they are not saving or do not have access to retirement plans and/or retirement plan education. National trends suggest companies are moving away from employer-sponsored ...
Alumni motivations and social media for engagement
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] As budgets shrink and competition increases, universities strive to engage alumni in support of the institution. The use of social media to engage ...
Climate change news and trust : the influence of news source, frame and political ideology on judgments of credibility
(University of Missouri--Columbia, 2016)
Comparatively few studies have examined the effects of frames employed in climate change news articles (Corbett, 2004; Hart, 2011; Leiserowitz, forthcoming; Nisbet et al., 2013). The current study aims to address that ...
User-generated content as war and peace journalism in the wake of terror
(University of Missouri--Columbia, 2018)
This framing analysis explores how broadcast news networks with a large international audience incorporate user-generated content (UGC) in reports immediately following a terrorist attack and how these reports contribute ...
"Racism lives here" : racial ideologies in local news media coverage of student university protests
(University of Missouri--Columbia, 2018)
During fall of 2015, a group of students at the University of Missouri called Concerned Student 1950 protested racial inequity on campus. Their collective action led to structural shakeups in the university's leadership. ...
Framing practices of wire services in modern wartime : international frames during the final six months of the Battle of Aleppo
(University of Missouri--Columbia, 2018)
This thesis focuses on the journalistic articles published by three major wire services-Associated Press, Reuters, and TASS -- during the final six months of the Battle of Aleppo, a major offensive that essentially tilted ...
How NBA teams use twitter as a brand management tool
(University of Missouri--Columbia, 2018)
Social media has changed the way that organizations communicate with consumers and potential consumers. In the professional sports industry, teams use social media as a way to engage with their fans, posting a range of ...
Shaping the conversation of women's health and reproductive rights : a textual analysis of Planned Parenthood's external communications and news coverage of women's health during the 2016 presidential election
(University of Missouri--Columbia, 2017)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Planned Parenthood provides more than 2.5 million men and women every year with access to affordable health care. However, Planned Parenthood has ...
How journalists shift toward engaging historically marginalized communities in the digital age
(University of Missouri--Columbia, 2017)
The purpose of this study is to discover how and why journalists within nonprofit or startup newsrooms are changing routines to engage people who would not be typical or traditional readers. This qualitative research study ...
Exploring news framing in military-oriented newspapers
(University of Missouri--Columbia, 2017)
This research paper explores news framing within two military-oriented newspapers, the Stars and Stripes and Military Times, on the topics of sexual assault and the effects of deployment on military families, as well as ...
A quantitative analysis of image repair strategies in political sex scandals
(University of Missouri--Columbia, 2017)
High-profile sex scandals involving American politicians during the latter half of the 20th Century through to modern day have captured a significant amount of public and media attention. While such scandals have ended ...
Comparative framing of the Duggar family's women in entertainment news
(University of Missouri--Columbia, 2017)
This research seeks to compare the framing used to portray the women in the Duggar Family in entertainment news media with the realities of the evangelical community. A summative content analysis was used to conduct this ...
Cashing in on girl power : the commodification of postfeminist ideals in advertising
(University of Missouri--Columbia, 2017)
Over the last decade, fem-vertising, Girl Power rhetoric, feminist consumerism and commodity feminism have proliferated in advertising. This study analyzes key literature regarding how Corporate Social Responsibility (CSR) ...
Hillary Clinton's political campaign communication in the interactive Facebook world
(University of Missouri--Columbia, 2017)
This research uses content analysis to examine the role of social media in modern American political communication. The purpose of this study is to explore the relationship between different message strategies and level ...
Competing fantasies of humans and machines: Symbolic convergences in artificial intelligence events coverage
(University of Missouri--Columbia, 2017)
This research analyzes coverage of major artificial intelligence events representing the thematic concept of "man versus machine." Rooted in grounded theory and rhetorical criticism, this research applies symbolic convergence ...
Beer is for boys; wine is for women : how women perceive portrayed ideas of masculinity in alcohol advertising
(University of Missouri--Columbia, 2017)
This research explores how women's perceptions of the portrayed ideas of masculinity in beer advertising may risk isolating potential female consumers. This paper examined how women make sense of their own social identity ...
Insights into media messaging on Tobacco 21 health policy
(University of Missouri--ColumbiaUniversity of Missouri--Columbia, 2015)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] To effectively diffuse Tobacco 21 policy to raise the minimum sale age of tobacco products to 21, health professionals need to gain the acceptance and ...
Social norming through alcohol advertising and binge drinking on college campuses
(University of Missouri--Columbia, 2015)
Binge drinking is a problem on campuses with alcohol related deaths increasing from 1,440 in 1998 to 1,825 in 2005, a 3 percent increase per 100,000 students (Hingson, Zha, and Weitzman, 2009). It is difficult not to wonder ...
Uses and gratifications of wearable technology adoption
(University of Missouri--Columbia, 2015)
This study applies the Uses and Gratifications (U and G) approach and Technology Acceptance Model (TAM) to determine key influencers of wearable technology adoption. Wearable technology (i.e., "wearables") is defined as ...