Browsing Graduate School - MU Theses and Dissertations (MU) by Title "The power of online product reviews : how platform and product involvement effect the credibility of eproduct reviews"
Now showing items 1-1 of 1
-
The power of online product reviews : how platform and product involvement effect the credibility of eproduct reviews
(University of Missouri--Columbia, 2011)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Product reviews are an integral component to a business, be it small or large, reputation. The increasing rise of the Internet has only recently ...