Browsing Graduate School - MU Theses and Dissertations (MU) by Title "The effects of videographics and information delivery style on attention and recognition in direct-to-consumer prescription drug advertising"
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The effects of videographics and information delivery style on attention and recognition in direct-to-consumer prescription drug advertising
(University of Missouri--Columbia, 2008)This study explores the effect of videographics and information delivery style on attention and recognition. The two levels of information delivery style included voiceover and direct address, in which actors speak directly ...